Betfred’s recent announcement marks an extension of its collaboration with The Jockey Club for the Betfred Derby Festival, cementing its position as the title sponsor of this prestigious racing event. The renewed partnership, slated to endure until at least 2026, signifies Betfred’s commitment to fortifying its ties with the sport. Notably, this extension builds upon the initial three-year agreement disclosed earlier, adding an extra 12 months to the collaboration.
Strengthened Partnership:
Founder Fred Done expressed delight in furthering Betfred’s support for the Betfred Derby Festival. Referencing the success of the previous event at Epsom, Done highlighted the company’s eagerness to continue working closely with the team, aiming to maintain the fixture’s prominence on the global racing stage.
Enriched Racing Experience:
The extended collaboration entails additional backing for an augmented racing schedule, featuring an extra race on each day of the festival. With this enhancement, the total number of races across the two-day festival now stands at an impressive six, promising an enriched and thrilling experience for racing enthusiasts.
Shared Enthusiasm:
Amy Starkey, Managing Director at Jockey Club Racecourses, expressed enthusiasm about strengthening the longstanding relationship between The Jockey Club and Betfred. Starkey praised Betfred’s consistent support for British racing and conveyed excitement about collaborating with Fred and his team to promote the Betfred Derby as a premier global flat race in 2024 and beyond.
The extension of Betfred’s sponsorship for the Betfred Derby Festival solidifies its commitment to elevating the world of horse racing. With increased support and an expanded racing schedule, the collaboration between Betfred and The Jockey Club promises an exhilarating experience for racing fans while aiming to further establish the Betfred Derby Festival as a pinnacle event in the racing calendar.