BetUK and Arena Racing Company (ARC) have finalized a significant sponsorship deal marking the forthcoming 10th season of the All-Weather Championships. This collaboration positions BetUK as a prominent sponsor across 600 races for the next three years, elevating its presence in the British horseracing scene.
Overview of the Partnership:
BetUK, a rapidly growing betting brand under LeoVegas, has strategically partnered with ARC, gaining sponsorship rights across marathon, middle-distance, and sprint races hosted during winter meetings at four of ARC’s six all-weather tracks. These tracks include Southwell, Wolverhampton, Lingfield Park, and Newcastle, where BetUK’s branding will enjoy prominent visibility through banners, adverts, and logo placement on racecards. Additionally, BetUK secures naming rights for all races within the series.
Statements from Key Figures:
Chris Welch, LeoVegas Group Chief Commercial Officer, expressed BetUK’s enthusiasm in sponsoring the All-Weather Championships’ 10th season, emphasizing the brand’s pride in backing 600 races over the coming three years. This major foray into racing sponsorship reflects BetUK’s alignment with high-quality races that resonate with its brand vision and aspirations.
ARC’s Director of Commercial Strategy & Partnerships, David Leyden Dunbar, welcomed BetUK to the Championships, acknowledging their support for the sprint, middle-distance, and marathon categories. He underscored the Championships’ establishment as a pivotal fixture in the British horseracing calendar.
Key Features of the Collaboration:
The partnership marks BetUK’s inaugural major racing sponsorship, a strategic move cementing its presence in the racing industry. By aligning with established and respected races, BetUK aims to amplify its brand visibility and association with quality sporting events. The inclusion of 600 races over three years underscores BetUK’s commitment to a sustained and long-term partnership within the horseracing domain.
The All-Weather Championships’ 10th season is poised to commence at Newcastle racecourse, heralding the onset of BetUK’s extensive sponsorship across ARC’s all-weather tracks. This collaboration signals a significant milestone for both entities, marking BetUK’s entry into the racing sponsorship arena and consolidating the Championships’ status within British horseracing.