SkillOnNet’s expansion into Ontario’s iGaming market has been marked by the recent launch of Peter & Sons’ game portfolio in collaboration with the iGaming operator. This move follows SkillOnNet’s strategic endeavors to establish a foothold in Ontario, a competitive yet lucrative space, post the province’s regulatory changes in April 2022. The partnership between SkillOnNet and Peter & Sons stems from a history of collaboration, with the former investing in the latter early last year.
SkillOnNet’s Foray into Ontario’s iGaming Arena:
SkillOnNet, known for its technological infrastructure supporting various online casinos like PlayOjo, GentingCasino, and Slingo.com, has been actively expanding its presence in Ontario. In June 2022, it had already introduced four of its products into the region, illustrating a deliberate and strategic approach towards Ontario’s burgeoning iGaming market. This expansion aligns with SkillOnNet’s global partnerships, including the successful launch of Slingo in Spain and MGA Games’ portfolio in Portugal earlier in the year. Notably, SkillOnNet ventured into multiple markets with PG Soft’s game portfolio in November, showcasing its commitment to fostering international collaborations.
Ontario’s iGaming Landscape Post-Regulatory Changes:
Ontario’s iGaming terrain underwent a significant transformation following regulatory regime changes in April 2022. This shift rendered the province an attractive but fiercely competitive market. To delve deeper into the dynamics of this evolving landscape, insights were gathered from industry experts, including Paul Burns, CEO of the Canadian Gaming Association, and Kevin Dennis, SVP, Canada of The Innovation Group, in an exclusive interview featured in the January/February issue of Gaming America.
Peter & Sons’ Innovative Game Portfolio:
Peter & Sons, the game studio at the heart of this expansion, crafts its offerings through collaborative efforts involving mathematicians, musicians, and artists. Their portfolio boasts engaging titles like Barbarossa, Book of Books, and Wild One. These games are characterized by their infusion of pop culture, humor, adventurous themes, and ancient myths, illustrating the studio’s dedication to innovation and diversity in gaming experiences.
Insights from Key Stakeholders:
Jani Kontturi, Head of Games at SkillOnNet, emphasized the significance of introducing Peter & Sons’ games to Ontario, given the studio’s pivotal role as a partner. He highlighted Peter & Sons’ penchant for innovation, creating games that encapsulate elements of pop culture, humor, and immersive storytelling. Moreover, Yann Bautista, Business Development Director and Co-Founder at Peter & Sons, expressed immense enthusiasm about the studio’s foray into the Ontario market, underscoring their dedication and excitement to share their meticulously crafted games with a new audience.
The collaboration between SkillOnNet and Peter & Sons marks a strategic move in the ever-evolving landscape of Ontario’s iGaming industry. SkillOnNet’s calculated expansion into the province, coupled with Peter & Sons’ innovative game portfolio, reflects the dynamism and innovation inherent in the iGaming sector. This strategic partnership is poised to bring unique gaming experiences to Ontario’s casino players, further enriching the diverse gaming offerings in this competitive market.