In a strategic move to enhance its online sports content offering, SIS has entered into a new agreement to feature content from all three of Poland’s horseracing tracks. This collaboration aims to provide an additional 60 meetings annually between April and November, augmenting SIS’ content portfolio and opening up more betting opportunities for operators.
Expanding Geographic Reach:
The racetracks, situated in Warsaw, Wroclaw, and Sopot, contribute to SIS’ already diverse horseracing content, which spans various European locations such as the UK, Ireland, Germany, and Spain. With this expansion, SIS aims to create a global platform for horseracing enthusiasts, offering a comprehensive array of events from different parts of the world.
Content Offering and Technological Advancements:
SIS boasts a substantial portfolio of over 35,000 horse races on its platform, providing not only live-streamed pictures but also valuable data, expert commentary, and on-screen graphics equipped with innovative betting triggers. The Head of International Horse Racing at SIS, Conall McSorley, highlights the importance of continuously enhancing European horseracing content, emphasizing the company’s commitment to delivering a seamless and engaging experience for both operators and bettors.
Partnership Impact:
Dominik Nowacki, Chairman of the Board at Traf, expresses enthusiasm about the partnership, recognizing SIS for its reputation in providing top-notch racing action globally. This collaboration is seen as a significant step in promoting Polish horseracing internationally, presenting customers with attractive betting opportunities and aligning with the broader trend of Poland’s increasing presence in the online gaming and sports betting industry.
Industry Trends:
This move comes in the wake of other industry partnerships, such as Statscore extending its collaboration with the Polish Football Association in November of the previous year. Additionally, the recent partnership between payments supplier Montonio and Totalizator Sportowy, the Polish national lottery provider, to deliver services to the online casino further underscores the dynamic growth and partnerships within Poland’s gaming and betting landscape.
SIS’s expansion into featuring content from Polish horseracing tracks signifies a strategic move to diversify its offerings and cater to a broader audience. The collaboration not only strengthens SIS’s position as a global provider of horseracing content but also contributes to the promotion of Polish horseracing on an international scale. As the online gaming and sports betting industry in Poland continues to evolve, partnerships like these are poised to play a pivotal role in shaping the future landscape of the industry.