In a strategic move to enhance its social impact initiatives, the British Columbia Lottery Corporation (BCLC) has appointed Natasha Questel as the Chief Social Purpose Officer and Vice President of Marketing. Questel, with a background in non-profit and consumer-packaged goods sectors, will assume her new role on January 22.
Background:
Natasha Questel brings a wealth of experience, having served as the CEO of One Girl Can, a non-profit organization dedicated to addressing poverty and gender inequality among vulnerable girls. She also held the position of President at Happy Planet Foods, a sustainable food company based in Vancouver. Questel’s commitment extends beyond her professional roles, with her involvement in various boards, including Basket Brigade Canada and Aisle, a B Corp period-care brand focusing on sustainability and inclusivity.
BCLC’s Vision for Social Impact:
BCLC President and CEO, Pat Davis, emphasizes the corporation’s commitment to becoming a socially responsible entity that creates positive outcomes for society. With the appointment of Natasha Questel, BCLC aims to integrate its “reason for being” into every aspect of its operations, fostering innovation and continuous improvement.
Natasha Questel’s Role:
As the Chief Social Purpose Officer, Questel will play a pivotal role in aligning BCLC’s initiatives with broader societal goals. Her proven track record of making a difference in both non-profit and business sectors positions her to lead BCLC towards innovative approaches that not only improve business practices but also inspire others to do the same for the greater good.
BCLC’s Achievements in 2023:
Highlighting BCLC’s commitment to innovation, in collaboration with Instant Win Gaming (IWG), the corporation launched “Set for Life” in the previous year. This game, available both in retail and online formats, introduces an annuity prize structure. The eInstant PlayNow.com version replicates the retail experience, offering players the chance to win $1,000 per week for 25 years.
Set for Life’s Impact in British Columbia and Manitoba:
The game’s availability in both retail and online formats extends its reach to players in British Columbia and Manitoba. The incorporation of an annuity prize structure adds a unique dimension to the gaming experience, providing winners with a steady stream of income over an extended period.
Natasha Questel’s Vision for BCLC:
In her new role, Natasha Questel aims to further solidify BCLC’s position as a socially responsible entity. Her passion for making a difference, coupled with her business acumen, positions her to lead BCLC in exploring innovative ways to enhance social impact and contribute positively to the community.
The appointment of Natasha Questel as Chief Social Purpose Officer and Vice President of Marketing marks a significant step for the British Columbia Lottery Corporation. With a renewed focus on social impact, BCLC aims to not only excel in the gaming industry but also serve as a beacon for responsible corporate citizenship. As Natasha Questel takes on her new role, the synergy between her passion for social change and BCLC’s commitment to creating a positive societal impact is poised to drive meaningful innovation and inspire positive change within and beyond the gaming industry.