Underdog Fantasy, a prominent sports company, has recently inked a strategic alliance with Sift, a leading digital trust and safety firm. The collaboration aims to fortify the security measures for online players, ensuring a robust defense against fraud and enhancing the overall user experience. This groundbreaking partnership leverages Sift’s cutting-edge technology, incorporating machine learning and a vast global data network, to detect and prevent high-risk transactions in real time.
Protecting Players through Innovation:
Dustin Cooper, the CFO and COO of Underdog Fantasy, emphasizes the company’s commitment to player protection through innovation. The partnership with Sift allows for the instantaneous identification and blocking of emerging fraud threats, thus mitigating the use of stolen payment methods on the platform. By reducing fraudulent chargebacks and minimizing false positives, Underdog Fantasy aims to provide a secure and seamless environment for legitimate players, enhancing their overall enjoyment of sports.
Sift’s Advanced Technology:
Sift’s platform, powered by machine learning algorithms and processing a staggering 1 trillion annual events through a global data network, stands at the forefront of fraud prevention. This technology not only identifies high-risk transactions but also empowers Underdog Fantasy to thwart the use of stolen payment methods effectively. The result is a significant reduction in fraudulent activities, creating a safer space for players to engage in online gaming.
Player-First Mentality:
Armen Najarian, CMO of Sift, highlights Underdog Fantasy’s player-first mentality. The partnership aims to seamlessly integrate Sift’s solution, offering a unique level of visibility into fraud patterns affecting the online gaming industry. By prioritizing player experience and security, Underdog Fantasy and Sift strive to ensure a trustworthy gaming environment without compromising the user experience.
Innovative Initiatives for Responsible Gaming:
Last year, Underdog Fantasy introduced GuardDog, an investment initiative designed to foster innovation in responsible gaming. With an initial funding of $1 million, GuardDog accelerates early-stage startups dedicated to developing solutions addressing problem gaming. This initiative showcases Underdog Fantasy’s proactive approach to creating a responsible gaming ecosystem, aligning with industry best practices.
The partnership between Underdog Fantasy and Sift signifies a significant stride towards fortifying the online gaming landscape. Through the integration of Sift’s advanced technology and Underdog Fantasy’s commitment to player-centric innovation, the collaboration is poised to set new standards in fraud prevention and user security. As the gaming industry continues to evolve, such strategic alliances play a pivotal role in ensuring a safe, fair, and enjoyable gaming experience for players worldwide.