RubyPlay, a prominent game developer, continues its successful collaboration with South African operator partner LottoStar by introducing a tailor-made gaming experience, Immortal Ways LottoStar. This bespoke game, adorned with LottoStar branding, aims to captivate existing customers with its unique features and extensive winning possibilities.
Key Features of Immortal Ways LottoStar:
The Immortal Ways LottoStar game offers players an impressive 10,000 ways to win, employing two Immortal Arrays across the second, third, fourth, and fifth reels. Adding to the excitement, the game includes two bonus wheels on either side of the grid, providing players with opportunities to secure extra cash prizes, multipliers, or one of the four jackpot prizes triggered by the appearance of a Coin Wheel symbol during gameplay.
Collaboration Background:
RubyPlay initially entered the South African market in June 2023 through its partnership with LottoStar, resulting in the launch of 53 games. The Immortal Ways LottoStar stands out as RubyPlay’s first bespoke game created exclusively for the South African operator.
Insights from RubyPlay’s Chief Product Officer:
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the success of their collaboration with LottoStar, citing outstanding player engagement in South Africa. He emphasized the significance of Immortal Ways LottoStar as a dynamic and multi-faceted title, confident that it will resonate well with LottoStar’s player base.
Global Success of Immortal Ways Series:
The Immortal Ways series by RubyPlay has achieved global acclaim, with various bespoke versions captivating players worldwide. The release of Immortal Ways LottoStar represents a continuation of the series, aiming to sustain momentum throughout the year.
RubyPlay’s 2023 Achievements:
The unveiling of Immortal Ways LottoStar follows RubyPlay’s successful 2023, marked by strategic deals and expansion initiatives. In April, the company secured a Romanian license, expanding its reach further. Additionally, a partnership with PokerStars strengthened RubyPlay’s presence in the Italian market, showcasing the company’s commitment to continuous growth.
RubyPlay’s venture into the South African market with LottoStar has proven to be fruitful, as evidenced by the numerous games launched since the collaboration’s inception. The introduction of Immortal Ways LottoStar solidifies this partnership, offering a bespoke gaming experience that combines innovation, branding, and the potential for substantial winnings. As RubyPlay continues to make strides globally, particularly in regions like Romania and Italy, the company’s commitment to delivering engaging and customized gaming experiences remains at the forefront of its strategy.