Pariplay, a subsidiary of NeoGames, has successfully ventured into the competitive New Jersey iGaming market, marking a significant milestone in its North American expansion strategy. This move is facilitated by a partnership with PlayStar, a renowned operator in the region. Pariplay’s diverse portfolio, including popular titles from its in-house studio Wizard Games, is now accessible to PlayStar players through the advanced Fusion aggregation platform.
Expansion Overview:
Pariplay’s Fusion platform, featuring an extensive collection of over 14,000 games from 120+ suppliers, strengthens its position in the New Jersey market. The platform also provides a comprehensive suite of back-office tools designed to enhance player value, showcasing Pariplay’s commitment to delivering top-notch content and experiences.
Content Highlights:
Leading titles from Wizard Games, such as Dragons of the North, Spirit of Mustang, and Wolf Riches, are among the offerings now available to PlayStar players. In addition to in-house creations, Pariplay’s Fusion platform incorporates cutting-edge content from its Ignite programme and various third-party providers, creating a dynamic and engaging gaming experience.
Strategic Partnerships:
Pariplay’s collaboration with PlayStar follows its recent extension of the partnership with Hard Rock Digital, covering the Hard Rock Bet platform in New Jersey. This move aligns with Pariplay’s strategy to establish a strong presence in the region. Furthermore, the agreement signed with Tipico US in December emphasizes Pariplay’s dedication to expanding its footprint in North America. Tipico’s players in New Jersey are set to access Pariplay’s Wizard Games titles and a curated selection from its Fusion offering in Q1 2024.
Industry Insights:
Shivan Patel, Vice President of North America at Pariplay, expressed enthusiasm about expanding their reach across North America. The partnership with PlayStar represents a strategic move in delivering high-quality content to players in the region. Dan Alexander, Chief Commercial Officer at PlayStar, echoed these sentiments, highlighting the positive impact this collaboration would have on player experiences.
Market Ambitions:
Dan Alexander also emphasized PlayStar’s ambitious plans across North America and their excitement about introducing engaging and entertaining experiences to players in New Jersey. The collaborative effort aims to captivate the local audience and contribute to the growing success of both PlayStar and Pariplay in the region.
Continued Success with Tipico US:
The extension of the partnership with Tipico US, a Pariplay customer in the European market, further solidifies Pariplay’s position in North America. Tsachi Maimon, President and Head of iGaming at NeoGames, expressed eagerness about providing Tipico US with an array of fantastic content for their updated online casino in New Jersey. The success achieved in regulated states thus far boosts confidence in the partnership’s potential to elevate Pariplay to new heights.
Pariplay’s strategic expansions and partnerships in the vibrant New Jersey iGaming market underscore its commitment to delivering exceptional gaming experiences. With a robust portfolio, advanced Fusion platform, and successful collaborations with key operators like PlayStar and Tipico US, Pariplay is poised for continued success in the dynamic North American landscape. As the industry evolves, Pariplay’s innovative approach and dedication to player satisfaction position it as a major player in the competitive iGaming market.