In a significant stride toward enhancing its global iGaming influence, the renowned SOFTSWISS Game Aggregator has forged a strategic alliance with the innovative game provider, Ready Play. This collaboration, marked by a seamless direct integration, aims to broaden the Game Aggregator’s repertoire with an array of captivating slot games, reinforcing its dominance in the dynamic iGaming market.
Diversifying the Gaming Landscape:
Ready Play, with its impressive 20-year legacy and certification from the Alderney Gaming Control Commission, brings new dimensions to the SOFTSWISS Game Aggregator. This partnership not only introduces exciting possibilities but also enriches the offerings for existing client brands, promising a more comprehensive gaming experience for players worldwide.
Innovative Features and Certification Excellence:
Ready Play distinguishes itself through internally crafted innovative features, including gamified slots like ‘Reel Bingo’ and ‘Snakes & Ladders.’ These features, grounded in meticulous statistical data and analysis, elevate the player experience to new heights. The shared commitment to leveraging research and analysis underscores the robust foundation of this collaborative partnership.
Player-Centric Approach and Quality Assurance:
Ready Play’s unique approach involves real players in the game testing phase, ensuring a distinct gaming experience. This player-centric methodology aligns seamlessly with the ethos of the SOFTSWISS Game Aggregator, which actively engages its client base in research to shape exceptional market offerings. The mutual dedication to quality assurance and user satisfaction cements the bond between the provider and the Game Aggregator.
A Symbiosis of Expertise:
Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, emphasizes the platform’s excellence, attributing it to the diversity and robustness of its offerings. The collaboration with Ready Play is seen as a strategic move to maintain leadership positions in the iGaming landscape. Penkov anticipates the distinctive experiences offered by Ready Play’s games will resonate positively across the Game Aggregator’s extensive network.
Grant Benson, Commercial Officer of Ready Play, expresses delight at making top-quality games accessible through a content hub reaching diverse audiences globally. The partnership with SOFTSWISS is viewed as a gateway to presenting their games to discerning players. Benson notes that the integration with the Game Aggregator not only highlights the potential of their brand but also opens up new business opportunities.
A Holistic Approach:
This collaboration follows closely on the heels of SOFTSWISS Game Aggregator’s announcement of a cross-product integration with the SOFTSWISS Jackpot Aggregator. This synergistic integration complements the platform’s existing capability to launch projects with sports betting, a feature actively utilized by clients. The strategic alignment of various products showcases a holistic approach, emphasizing the platform’s adaptability to diverse gaming preferences.
As the iGaming industry continues to evolve, strategic partnerships like the one between SOFTSWISS Game Aggregator and Ready Play underscore the importance of innovation, player engagement, and adaptability. This collaboration not only adds value to the platform’s portfolio but also opens doors to new realms of gaming experiences. The commitment to quality, research-driven development, and a player-centric focus positions this partnership as a notable milestone in the ever-expanding landscape of online gaming.