In a strategic move to expand its market influence, Aviator has joined forces with UFC dual-weight class champion Alex Pereira. Renowned for his achievements in mixed martial arts, Pereira’s recent victory at UFC 295 solidified his status as a light heavyweight titleholder, making him an influential figure in the combat sports world.
This collaboration further strengthens the partnership between Spribe, the parent company of Aviator, and the UFC. Initiated in October of the previous year, the multi-year deal involves prominent branding placements of Aviator during UFC’s Fight Nights and Pay Per View events, maximizing visibility inside the Octagon.
Pereira’s Impact in Combat Sports
Pereira’s exceptional accomplishments in the UFC, highlighted by his spectacular triumph over Jiří Procházka at UFC 295 in Madison Square Garden, showcase his prowess as a dominant force in the sport. As a dual-weight class champion, Pereira’s influence extends beyond the Octagon, positioning him as an ideal ambassador for Aviator’s marketing endeavors.
Strategic Marketing Campaigns
As part of the collaboration, Pereira will spearhead targeted marketing campaigns to introduce Aviator to his vast fan base. Recognizing the synergies between Pereira’s knockout performances and Aviator’s commitment to providing a knockout experience, Giorgi Tsutskiridze, CCO at Spribe, expressed enthusiasm for the partnership’s potential impact.
“Alex Pereira needs no introduction. He is one of the most accomplished fighters in the history of UFC, and we are incredibly excited to be working with him to run a series of campaigns that will help introduce Aviator to his fans for the first time,” commented Tsutskiridze. “Aviator offers a knock-out experience, something that Alex also knows how to provide, so this really is a perfect partnership. Keep your eyes peeled for some incredible content that combines Aviator and Alex for maximum impact.”
Expanding the UFC-Spribe Collaboration
The collaboration between Pereira and Aviator builds upon the existing agreement between Spribe and UFC. Beyond in-Octagon branding, the partnership includes brand ambassador opportunities for UFC athletes, enabling them to participate in creative campaigns and promotional content. Pereira, being a UFC champion, embodies the spirit of this collaboration.
Pereira’s Perspective on the Partnership
Expressing his excitement about the collaboration, Pereira stated, “I’m excited to be working with the team at Spribe and to be introducing Aviator to my fans in various ways throughout the year.” His involvement in promoting Aviator aligns with his commitment to enhancing the fan experience and bringing the brand closer to his dedicated followers.
Looking Ahead: A Year of Dynamic Engagements
With this collaboration, Aviator anticipates a year of dynamic engagements, leveraging Pereira’s star power to elevate the brand’s visibility and reach. As the partnership unfolds, fans can expect a blend of compelling content that combines Pereira’s expertise in the UFC arena with Aviator’s promise of a knockout experience.
The alliance between Aviator and UFC champion Alex Pereira marks a strategic move to tap into the vast market of combat sports enthusiasts. With a focus on impactful marketing campaigns, brand ambassador opportunities, and high-profile event branding, this collaboration positions Aviator as a rising star in the world of sports marketing.