In a significant move to deepen its connection with Irish racing, BoyleSports has recently solidified a comprehensive partnership with Horse Racing Ireland (HRI) Racecourses. This expanded collaboration goes beyond the renowned Irish Grand National, extending to include Leopardstown, Navan, and Tipperary Racecourses. The implications of this partnership are extensive, marking BoyleSports as a key player in the Irish racing scene.
Irish Grand National – A Pinnacle in Racing Sponsorship
Under the sponsorship of BoyleSports, the Irish Grand National is poised to become the most lucrative race on the Irish National Hunt calendar in 2024. With an impressive prize fund of €500,000 ($543,190), the race is expected to draw attention not only for its substantial rewards but also for the thrilling racing moments it promises.
BoyleSports CEO, Vlad Kaltenieks, expressed delight in continuing the sponsorship of the Irish Grand National. He highlighted the race’s history of delivering dramatic and thrilling finishes, expressing confidence that this year and beyond would be no exception. Kaltenieks underscored BoyleSports’ unwavering commitment to supporting Irish racing, a sentiment echoed by their partners at Horse Racing Ireland Racecourses.
Expanding Sponsorship Portfolio
BoyleSports is expanding its sponsorship footprint beyond the Irish Grand National. The company is set to become the official betting partner for the Summer Series at Leopardstown, a prestigious event spanning nine race meetings from May to August. This strategic collaboration aligns BoyleSports with one of Ireland’s most popular racing and music festivals, further enhancing its brand presence.
In addition to Leopardstown, BoyleSports will sponsor the Grade 3 Joe Mac Novice Hurdle at Tipperary Racecourse on Super Sunday and the Grade 2 Webster Cup Chase at Navan Racecourse. These sponsorships demonstrate the company’s commitment to supporting various levels of racing, from novice hurdles to elite chases.
CEO Perspectives on the Partnership
BoyleSports CEO Vlad Kaltenieks emphasized the company’s delight in the sponsorship continuation of the Irish Grand National. He acknowledged the ever-evolving nature of the horse racing industry but highlighted BoyleSports’ steadfast commitment to supporting Irish racing, a commitment shared with their partners at Horse Racing Ireland Racecourses.
HRI Racecourses CEO Paul Dermody expressed his satisfaction with BoyleSports’ extended partnership. He noted the brand’s valued sponsorship at Fairyhouse Racecourse since 2014 and highlighted the significance of expanding this collaboration to other HRI Racecourses. Dermody emphasized that partnering with Irish racing continues to provide substantial commercial opportunities and value to brands, expressing eagerness in supporting BoyleSports in the activation of this extended agreement.
Commercial Opportunities and Value in Irish Racing
The partnership between BoyleSports and HRI Racecourses underscores the significant commercial opportunities that arise from affiliations with Irish racing. As a sponsor since 2014, BoyleSports has witnessed the value that such partnerships bring, prompting the extension of their collaboration to additional racecourses.
Horse Racing Ireland Racecourses CEO, Paul Dermody, recognized the enduring value of partnering with Irish racing. The collaborative efforts between brands and racecourses not only enhance the racing experience for fans but also provide a platform for brands to engage with a passionate and dedicated audience.
Looking Ahead: Racing and Beyond
BoyleSports’ strategic move to sponsor races across multiple HRI Racecourses indicates a forward-looking approach to their involvement in Irish racing. By extending their sponsorship portfolio, the company aims to contribute to the growth and development of the sport while simultaneously amplifying its brand presence.
As the official betting partner for the Summer Series at Leopardstown, BoyleSports positions itself at the center of one of Ireland’s premier racing and music festivals. This strategic alignment not only opens avenues for increased engagement with racing enthusiasts but also highlights the brand’s versatility in connecting with diverse audiences through multifaceted events.
The comprehensive partnership between BoyleSports and HRI Racecourses marks a pivotal moment in Irish racing sponsorship. With an expanded portfolio covering iconic races and diverse events, BoyleSports solidifies its position as a key player in the vibrant landscape of Irish horse racing. The collaboration reflects a shared commitment to advancing the sport, fostering commercial opportunities, and creating memorable experiences for racing enthusiasts across Ireland.