Ascot Racecourse and Tote have solidified their collaboration with a new five-year agreement effective from January 1, 2024. This strategic alliance aims to strengthen and expand pool betting in the UK while enhancing the overall popularity and quality of racing action at Ascot Racecourse.
Agreement Overview
In a significant move for the British racing industry, Ascot Racecourse and Tote have inked a groundbreaking five-year agreement, signaling their commitment to fortifying and expanding pool betting in the UK. The agreement, effective from January 1, 2024, encompasses various channels, including on-course transactions under the “Bet with Ascot” brand, remote betting via Tote’s website, and collaborations with bookmakers and third-party partners.
Racing Action at Ascot
The partnership not only solidifies the financial aspects of pool betting but also underscores a shared ambition to amplify the popularity and quality of racing action at Ascot Racecourse. This commitment is poised to enhance the overall experience for racing enthusiasts and contribute to the growth of the UK pool.
Contribution to UK Pool Liquidity
All pool bets placed on Ascot races, regardless of the channel – be it on-site, remote via Tote’s website, or through external bookmakers – will contribute to the liquidity of the UK pool. This collaborative effort is expected to create a more robust and stable pool ecosystem, benefitting both the industry and punters.
Growth and Success Since 2020
The collaborative efforts between Ascot Racecourse and Tote have yielded impressive results since 2020. Remote turnover from British and Irish customers on Ascot races has tripled, while international turnover has surged by 22%. These remarkable figures underscore the positive impact of the partnership and the appeal of Ascot races on a global scale.
World Pool and Ascot’s Role
Ascot Racecourse has played a pivotal role in World Pool since its inception at Royal Ascot in June 2019. The success of the Royal Meeting has set the stage for Tote operators from 28 countries to commingle pools, creating a global platform that significantly boosts liquidity. This international collaboration has not only increased financial income and elevated media rights payments for the racing industry but has also provided racing enthusiasts with more stable pools and improved returns.
Future Collaborations with Hong Kong Jockey Club
Looking ahead, Ascot Racecourse, in collaboration with other British racecourses and Tote, will closely collaborate with the Hong Kong Jockey Club throughout 2024. The aim is to further propel the growth of World Pool, leveraging shared expertise and expanding the global reach of this innovative betting platform.
The strategic partnership between Ascot Racecourse and Tote marks a pivotal moment for the UK racing industry, with a five-year agreement set to fortify and expand pool betting. The collaborative efforts have not only seen significant growth since 2020 but also positioned Ascot as a key player in the international World Pool. As the racing world looks ahead, the alliance’s commitment to ongoing collaborations, particularly with the Hong Kong Jockey Club, is poised to shape the future landscape of pool betting, creating a more dynamic and interconnected global platform.