Hacksaw Gaming, a prominent player in the iGaming industry, is making significant strides in the US market through a strategic collaboration with Rush Street Interactive (RSI). This expansion, marked by the recent launch of Hacksaw Gaming’s content in New Jersey, signifies the company’s continued success in establishing a strong presence in the rapidly evolving American iGaming landscape. This collaboration, initially rooted in a content distribution deal with BetRivers – an RSI brand – via Light & Wonder in 2023, has now extended its reach to four jurisdictions, including Mexico, Ontario, and West Virginia.
Content Distribution and Market Presence:
The journey began with a content distribution agreement with BetRivers, facilitated by RSI, showcasing Hacksaw Gaming’s commitment to reaching a broader audience. The subsequent expansion into Mexico, Ontario, and West Virginia in the first half of 2023 laid the foundation for the company’s foray into the highly competitive New Jersey iGaming market. With each strategic move, Hacksaw Gaming has been consistently broadening its market presence and adapting to the unique dynamics of diverse regions.
New Titles and Enhanced Player Experience:
The partnership between Hacksaw Gaming and RSI promises an enriched gaming experience for players on the BetRivers platform. The introduction of new titles and the gradual release of Hacksaw’s extensive games portfolio on the BetRivers app and website over the coming months demonstrate a commitment to variety and innovation. Players can anticipate an array of bonuses, loyalty programs, and additional incentives, enhancing their overall engagement with the platform.
CEO Insights:
Marcus Cordes, CEO of Hacksaw Gaming, expressed his excitement about the successful launch in New Jersey, emphasizing the significance of securing a foothold in this pioneering American iGaming jurisdiction. His remarks highlight the company’s strategic and triumphant approach in navigating the complexities of the US market.
RSI CEO Richard Schwartz echoed this sentiment, expressing pleasure in extending the partnership with Hacksaw Gaming into New Jersey. The success in Mexico, Ontario, and West Virginia serves as a testament to the effectiveness of their collaboration and sets the stage for further achievements in the dynamic US iGaming landscape.
Hacksaw Gaming’s expansion into the US market through collaboration with Rush Street Interactive exemplifies a strategic and calculated approach to navigating the complexities of the iGaming industry. The journey from the initial content distribution deal with BetRivers to the recent launch in New Jersey reflects the company’s commitment to innovation, market adaptation, and player-centric experiences. As Hacksaw Gaming continues to broaden its footprint, the collaboration with RSI serves as a noteworthy case study in successful market entry and expansion within the ever-evolving world of iGaming.