Middlesbrough FC’s primary sponsor, Kindred Group, is set to generously donate its front-of-shirt space for the upcoming weekend fixture against Rotherham in support of the MFC Foundation. This echoes a commendable initiative from the previous season when Kindred similarly gave up the sponsorship space for a Championship clash against Millwall. The move is part of the club’s ‘Foundation Weekend,’ aiming to shine a spotlight on the MFC Foundation’s impactful work in the local community.
Partnerships and Support:
Kindred Group, in conjunction with other commercial partners of Boro, plays a vital role in supporting the MFC Foundation. Beyond financial contributions, Kindred actively endorses the Foundation’s ‘Think With Your Feet’ program, which provides a safe space for men to engage in football while discussing their mental health concerns. This collaborative effort underscores the commitment of corporate entities to fostering community well-being.
Foundation Weekend Activities:
As the MFC Foundation takes center stage on the front of the Boro shirt, the Foundation’s logo will temporarily replace the familiar Unibet branding. This strategic move during the ‘Foundation Weekend’ seeks to raise awareness about the Foundation’s diverse projects and services that cater to participants of all ages in the local community. During the Rotherham fixture, eight Foundation participants will enjoy a unique experience, watching the game from the hospitality area, meeting Boro ambassadors, and having a guided tour of the Riverside Stadium.
Kindred’s Perspective:
Sam Mead, the General Manager of Kindred Group, expresses the company’s commitment to leveraging its position as the principal partner to amplify the visibility and recognition of the MFC Foundation’s impactful work. The collaboration extends beyond mere sponsorship, showcasing a unique model that has positively impacted the local community. Mead underlines the pride Kindred takes in its association with Boro and its role in supporting initiatives that benefit the community.
Foundation’s Impact and Recognition:
Lynsey Edwards, Head of MFC Foundation, emphasizes the importance of this opportunity to showcase the Foundation’s achievements. Beyond acknowledging the dedication of the Foundation’s staff, it serves as a rallying call to the community to actively participate in initiatives that can enhance their well-being. Edwards highlights the dual purpose of recognizing the Foundation’s efforts and encouraging community involvement.
Beyond Middlesbrough: Kindred’s Collaboration with Rangers FC:
In a noteworthy collaboration with Rangers FC, Kindred Group took a step further in November by launching independent gambling education sessions for players and staff. This initiative showcases Kindred’s commitment to promoting responsible behavior not only within the Middlesbrough community but also on a broader scale.
Kindred Group’s ongoing support of Middlesbrough FC and the MFC Foundation exemplifies the positive impact that corporate partnerships can have on local communities. As the Foundation takes center stage during the ‘Foundation Weekend,’ the collective efforts of sponsors, like Kindred, underscore the importance of using influence and resources for the greater good. The collaborative model established by Kindred serves as a beacon, encouraging other corporate entities to actively engage in initiatives that contribute to community welfare and well-being.