In a groundbreaking collaboration, 1X2 Network and the ComeOn Group have introduced two meticulously customized online casino games, ‘Tomb of Snabbare’ and ‘Tomb of Hajper.’ Leveraging the renowned Book of Ba’al by 1X2 subsidiary Iron Dog Studio, these games boast a distinctive Swedish touch, aligning with the branding of ComeOn Group’s prominent online casinos, Snabbare and Hajper.
Customization Features:
The tailored gaming experience goes beyond the ordinary, incorporating bespoke graphics, logos, fonts, counters, reel symbols, and various other elements. The comprehensive customization aims to seamlessly integrate the ComeOn Group’s identity into the gameplay, elevating customer interaction and brand engagement. The success of this approach is evidenced by the recent launch of the games, which have already garnered positive responses.
1X2 Network’s Unique Content Approach:
1X2 Network is renowned for its innovative content strategy, allowing operators to infuse their distinct DNA into games. This personalized touch not only enhances customer immersion but also serves as the foundation for the strategic partnership between 1X2 Network and ComeOn Group. The success of the previously launched Branded Megaways™ set the stage for more operators to explore the potential of bespoke, branded game content.
Insights from 1X2 Network and ComeOn Group:
Ivalina Petrova, representative of 1X2 Network, expressed enthusiasm about the collaboration, stating, “‘Tomb of Snabbare’ and ‘Tomb of Hajper’ are two fantastic games for two of the biggest casino brands in Sweden. We hope we get the opportunity to create more games for ComeOn brands and other tier one operators.” This underlines the potential for future collaborations and the creation of unique gaming experiences tailored for specific brands.
Jason Bradbury, representing ComeOn Group, highlighted the appeal of infusing core elements of a proven hit game with unique brand characteristics. He mentioned, “It’s a fascinating idea to take the core elements of a proven hit game and build something quite different, some unique to our identity, over the top of it.” The positive outlook on the customized games, ‘Tomb of Snabbare’ and ‘Tomb of Hajper,’ indicates their potential popularity among players.
Strategic Value and Future Plans:
ComeOn Group recognizes the strategic value of branded games like ‘Tomb of Snabbare’ and ‘Tomb of Hajper’ in terms of customer acquisition and retention. Jason Bradbury expressed satisfaction with the collaboration, stating, “Snabbare & Hajper are 2 of our biggest brands, and it’s branded games like these that can be very valuable in terms of acquisition and retention.” The company plans to assess data meticulously and explore the possibility of rolling out similar branded games across more brands.
The collaboration between 1X2 Network and ComeOn Group has given rise to a new era of personalized gaming experiences. ‘Tomb of Snabbare’ and ‘Tomb of Hajper’ stand as prime examples of how operators can infuse their brand identity into proven game concepts, creating a unique and captivating experience for players. As the gaming industry continues to evolve, such innovative collaborations pave the way for more tailored content, enhancing the overall landscape of online casino gaming.