Relax Gaming, a prominent iGaming aggregator, has solidified its global reach by entering into a strategic partnership with Jade Rabbit Studio. This collaboration aims to bolster the selection of games available to Relax Gaming’s extensive network of operating partners, catering to diverse markets such as India, the United States, Spain, Latin America, and Northern Europe.
Strategic Alliance for Innovation:
The collaboration between Relax Gaming and Jade Rabbit Studio underscores a shared commitment to innovation in the iGaming industry. Jade Rabbit Studio CEO Roger Admeus emphasizes the importance of innovation as a key element in their strategy, with a focus on bringing groundbreaking experiences to gambling enthusiasts worldwide.
Global Market Expansion:
The partnership not only strengthens Relax Gaming’s position as a global player but also facilitates the global expansion of Jade Rabbit Studio. With a presence in key markets like India, the US, Spain, Latin America, and Northern Europe, both companies are poised to capitalize on emerging opportunities in the iGaming sector.
Diverse Game Portfolio:
Through this collaboration, Relax Gaming enhances its game offerings by adding Jade Rabbit Studio’s bespoke and localized games to its portfolio. This move follows the footsteps of successful partnerships with industry players such as Peter & Sons, Blue Guru, and Four Leaf Gaming, further diversifying the content available to operating partners.
Industry-Leading Network:
Relax Gaming’s CEO, Simon Hammon, highlights the importance of offering operating partners the most innovative and forward-thinking games. The partnership with Jade Rabbit Studio is seen as a strategic move to ensure the company continues to provide top-notch content through its industry-leading network, reaching a broader audience of players globally.
Recent Milestones:
This collaboration comes on the heels of Relax Gaming’s recent deal with bet365, further expanding its reach. Customers of bet365 brands now have access to a range of in-house developed content, including popular slots titles like Temple Tumble, Snake Arena, and Money Train 2. These milestones underscore Relax Gaming’s commitment to delivering quality gaming experiences to a diverse audience.
Insights from Relax Gaming’s Chief Regulatory Officer:
In a recent feature in Gambling Insider’s Sept/Oct magazine, Chief Regulatory Officer Alexia Smilovic Rønde discussed the progression of European suppliers in North America. This insight provides a broader perspective on the industry landscape and underscores Relax Gaming’s strategic positioning in the evolving North American market.
The strategic partnership between Relax Gaming and Jade Rabbit Studio marks a significant step towards innovation and global expansion in the iGaming industry. As both companies leverage their strengths and collaborative efforts, players can expect an enriched gaming experience, and operating partners can tap into a diverse portfolio of cutting-edge content. This alliance not only reflects the current success of Relax Gaming but also positions the company for sustained growth in the dynamic and competitive world of online gaming.