In a strategic move to strengthen their existing collaboration, Betsoft and 888 Holdings have extended their 2021 agreement, aiming to further integrate Betsoft’s gaming portfolio into key European markets. Building on their success in Italy, Spain, and Sweden, the two entities are now poised to make a significant impact in Romania, where 888 has been a reputable casino operator since 2016. This latest development not only highlights the dynamic growth potential of the Romanian online gaming market but also underscores the commitment of both companies to providing an enhanced gaming experience for players.
Betsoft’s Portfolio Integration:
Under the extended agreement, 888 will serve as the host for Betsoft’s diverse portfolio, featuring popular titles like Primal Hunt, Stacked, and Take the Bank. Betsoft Gaming’s Head of Account Management, Anastasia Bauer, expressed satisfaction with the seamless integration of their award-winning games into 888’s platforms, emphasizing Romania’s status as an exciting growth market for Betsoft.
Market Overview:
With a population just surpassing 19 million, Romania boasts a flourishing casino sector and ranks among the world leaders in internet speed. Recognizing these favorable conditions, Betsoft and 888 are strategically positioning themselves to capitalize on the burgeoning online gaming market in the country.
888’s Presence in Romania:
Having been licensed by the National Gambling Office of Romania, 888 has firmly established itself as a reputable casino operator in the region. Since 2016, 888 has been offering Romanian players a fully localized gaming experience, including transactions in the local currency. This long-standing presence positions 888 as a trusted brand, poised for success in the evolving Romanian market.
Partnership Benefits for Players:
New players entering the Romanian online gaming scene through 888 will have access to enticing welcome bonus offers. Additionally, the 888 Club offers Player Points, redeemable for various prizes, enhancing the overall gaming experience. Talya Benyamini, VP B2C Casino at 888, expressed delight in hosting Betsoft’s dynamic and high-quality content, emphasizing the localized releases that contribute to an innovative and exciting game selection.
Looking Ahead:
The collaboration between Betsoft and 888 is not only focused on the Romanian market but is part of a broader strategy to expand their partnership across European sites. Talya Benyamini highlighted the anticipation of extending the collaboration globally, emphasizing the commitment to delivering top-tier gaming experiences to players around the world.
The extended partnership between Betsoft and 888 Holdings signifies a strategic move into the vibrant Romanian online gaming market. With a well-established casino operator in 888 and the renowned gaming portfolio of Betsoft, this collaboration is poised to make a substantial impact. As the two entities navigate the dynamic landscape of the Romanian market, players can anticipate an enriched gaming experience, marked by innovative titles, enticing bonuses, and a commitment to excellence.