In a strategic move to revamp its leadership structure, Star Entertainment Group has made significant executive appointments, signaling a new era for the company. The recent addition of Janelle Campbell as CEO of The Star Sydney, joining Daniel Finch (CEO of Brisbane operations) and Jessica Mellor (CEO of The Star Gold Coast), completes the trio reporting to Group CEO Robbie Cooke. This strategic restructuring comes in the aftermath of extensive investigations into the company’s operations in New South Wales (NSW) and Queensland.
Organizational Restructuring:
Star Entertainment Group has been proactive in reshaping its leadership landscape following critical inquiries into its operations. The company has undergone a thorough overhaul of its former board and senior executive teams. This meticulous restructuring is aimed at instigating positive change and fostering a renewed commitment to excellence and compliance.
Leadership Team Dynamics:
The newly formed property leadership team, headed by Robbie Cooke, now boasts a trio of accomplished executives. Jessica Mellor oversees operations at The Star Gold Coast, Daniel Finch leads the Brisbane operations, and Janelle Campbell takes the helm at The Star Sydney. This cohesive team, with diverse expertise, is set to steer the company through its ongoing transformation program.
Janelle Campbell’s Appointment:
Former Melco Resorts & Entertainment executive, Janelle Campbell, assumes the role of CEO at The Star Sydney, commencing her duties in late February. Campbell’s extensive experience in the casino industry, including her tenure at Melco Resorts & Entertainment overseeing finance, supply chain, and anti-money laundering functions, positions her as a valuable addition to the leadership team. Robbie Cooke expressed his enthusiasm about Campbell’s appointment, citing her strong leadership skills and a proven track record in strategic business planning.
Campbell’s Background and Expertise:
Janelle Campbell brings a wealth of experience to her new role, with a decade-long stint as Director of Finance and Financial Controller at Conrad Treasury in Brisbane. Her leadership journey also includes roles as Executive Director of Finance for Conrad Jupiters and Treasury Casinos Queensland, as well as Senior Vice President Finance for Melco Resorts & Entertainment in Macau. This diverse background equips Campbell to navigate the complexities of large-scale operations, managing teams, and implementing strategic plans.
Strategic Priorities and Ongoing Transformation:
Robbie Cooke highlighted the strategic priorities, emphasizing the urgent need to drive remediation actions for The Star Sydney to regain suitability and lift the existing license suspension. Campbell expressed her commitment to building trust and confidence among regulators, guests, team members, stakeholders, and the broader community. The focus on establishing a culture of high-performance excellence aligns with the company’s vision of delivering world-class experiences.
Campbell’s Vision for The Star Sydney:
In her statement, Janelle Campbell expressed excitement about joining The Star at a pivotal moment in its history. She emphasized understanding the strategic priorities, including the imperative focus on remediation actions and the removal of the existing license suspension. Campbell also stressed the importance of prioritizing trust-building with regulators, guests, team members, and the broader community, while simultaneously fostering a culture of high-performance excellence.
Future Growth and Sustainability:
Campbell’s appointment is seen as a key element in shaping the future of The Star Sydney, an iconic destination with nearly 30 years of history. Her vision for sustainable long-term growth aligns with the company’s objectives. The strategic focus on delivering world-class experiences positions The Star Sydney to thrive in a competitive market and regain its status as a premier entertainment destination.
The strategic leadership overhaul at Star Entertainment Group, culminating in the appointment of Janelle Campbell as CEO of The Star Sydney, marks a pivotal moment for the company. With a renewed commitment to excellence, compliance, and strategic growth, the property leadership team, under the guidance of Robbie Cooke, is poised to navigate challenges and propel The Star Entertainment Group into a new era of success. Janelle Campbell’s extensive experience and visionary leadership provide a solid foundation for The Star Sydney’s journey towards sustainable, long-term growth.