Sports Information Services (SIS) has recently inked a significant deal with the Korea Racing Authority to augment its live racing content with premium horseracing fixtures from Korea. This strategic partnership aims to deliver a total of 202 fixtures annually from the renowned racing tracks in Busan and Seoul, contributing to a total of 1,800 races available for operators worldwide. SIS, known for its 24/7 live betting channels, continues its global expansion, having recently integrated racing content from Australia and South Africa.
Content Enhancement:
SIS, a key player in the international horse racing content domain, has solidified its position by including fixtures from the prestigious tracks in Busan and Seoul. This move is part of SIS’s commitment to providing operators and their customers with an extensive range of betting opportunities from around the world.
Conall McSorley, SIS Head of International Horse Racing, EMEA, comments:
“Korea has been synonymous with quality racing, and by enriching our content offering to encompass fixtures from both Busan and Seoul, we are empowering operators and bettors with a diverse spectrum of betting opportunities. With our specialized traders diligently pricing markets, we are confident that this expansion will be well-received by operators and bettors alike.”
Global Expansion and Recent Additions:
This collaboration with the Korea Racing Authority marks the latest stride in SIS’s global expansion strategy. In recent months, the company has successfully integrated racing content from Australia and South Africa, further diversifying its portfolio.
Data-driven Betting Experience:
SIS’s 24/7 live betting channels are at the forefront of delivering an immersive and data-driven betting experience. These channels not only offer live coverage of the horse racing events but also provide additional features such as live-streamed pictures, real-time data updates, and on-screen graphics enriched with betting triggers. This ensures that operators and bettors have access to comprehensive information to make informed decisions during live races.
Strategic Importance of Korea Racing Authority:
The Korea Racing Authority, as a key partner in this venture, holds a prominent position in the international horse racing landscape. SuHyeong Lee, Head of International Races and Relations at Korea Racing Authority, expresses enthusiasm about the collaboration, stating, “SIS is renowned throughout the industry for delivering the best international racing content, and we are thrilled to expand the visibility of our racing through this deal. We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well-received globally.”
The collaboration between SIS and the Korea Racing Authority signifies a strategic move to diversify and enhance the global horse racing experience. The inclusion of fixtures from Busan and Seoul, along with the recent additions from Australia and South Africa, demonstrates SIS’s commitment to providing a comprehensive and diverse array of racing content to operators and bettors worldwide. This partnership not only strengthens the position of SIS as a leading provider but also opens up new avenues for the global audience to engage with high-quality horse racing from Korea. As the industry evolves, such collaborations play a crucial role in shaping the future of international horse racing and expanding its reach to a broader audience.