In a groundbreaking move, Azerbaijan’s National Lottery company, Azerlotereya, has joined forces with Bulgaria-based gaming supplier 7777 Gaming. This strategic collaboration aims to revolutionize the digital lottery landscape, introducing a series of five captivating games inspired by Azerlotereya’s most popular lottery concepts: Sea of Treasure, Diamonds of Majesty, Lucky Clover, Bucks Detective, and Cash 20x.
The agreement outlines an ambitious plan for 7777 Gaming to deliver a total of 20 games to Azerlotereya by the end of 2024. As part of this commitment, a new, specially crafted game will be introduced each month throughout the year, reinforcing the exclusive nature of these offerings on Azerlotereya’s platform.
Crafting a Gaming Odyssey
7777 Gaming, known for its expertise and passion in custom game development, expresses excitement about the collaboration. Asya Raykova, Account Manager at 7777 Gaming, affirms, “Crafting custom games is not just our expertise; it’s our passion. We’re eager to bring a fresh and exhilarating gaming experience to Azerlotereya’s audience, setting new standards in the digital lottery space.”
The games promise to seamlessly blend engaging narratives with cutting-edge technology, creating an immersive and entertaining experience for players. This innovative approach aligns with Azerlotereya’s commitment to providing top-tier entertainment to its valued customers.
Strategic Growth and Regional Expansion
This partnership comes on the heels of 7777 Gaming’s collaboration with Macedonian operator Megawin, solidifying its presence in the Balkan region. The company’s growth trajectory gained momentum last year with a successful launch in Mexico through a partnership with NetBet. Notably, 7777 Gaming also expanded its footprint across Eastern Europe through deals with Magicbet, Everbet, and Superbet in Bulgaria and Romania.
Exclusive Gaming Portfolio for Azerlotereya’s Players
Ayten Rzali, E-instant lotteries Product Manager at Azerlotereya, expresses enthusiasm about the collaboration, stating, “This partnership exemplifies our commitment to delivering top-tier entertainment to our valued customers.” The exclusive array of custom games, designed in collaboration with 7777 Gaming, promises to offer Azerlotereya’s players an unmatched gaming adventure.
Looking Ahead: The Roadmap to 2024
The agreement outlines a clear roadmap, with 7777 Gaming committed to delivering 20 unique games to Azerlotereya by the end of 2024. This strategic collaboration aims not only to elevate the gaming experience for Azerlotereya’s players but also to set new benchmarks in the digital lottery space.
A New Era in Digital Lottery Entertainment
As Azerlotereya and 7777 Gaming embark on this extraordinary journey, the partnership signifies a significant step forward for both entities. With a focus on innovation, exclusive offerings, and strategic growth, this collaboration is poised to redefine the landscape of digital lottery entertainment. Players can anticipate a year filled with monthly additions to the gaming collection, each promising a fresh and exhilarating experience. As 7777 Gaming continues to expand its presence globally, Azerlotereya stands at the forefront of delivering unparalleled entertainment to its audience, setting the stage for a new era in the world of digital lotteries.