In a strategic move to enhance its presence in the entertainment and amusement games industry, Paf, a leading gaming company, has inked a significant deal with the Redi shopping centre in Helsinki. Facilitated through Paf’s subsidiary, Game Room, this collaboration aims to provide a comprehensive range of amusement gaming solutions to audiences of all ages.
Expansion Strategy Through Game Room:
Paf’s subsidiary, Game Room, was specifically established to resell Paf’s amusement games to businesses catering to diverse age groups. Leveraging Paf’s longstanding expertise in amusement games, Game Room takes this knowledge to the next level by offering complete amusement gaming solutions. The objective is clear – to grow substantially in the entertainment and amusement games sector.
Installation and Support at Redi Shopping Centre:
As part of the deal, Paf will install ten different amusement games at Pikseli, a venue within the Redi shopping centre, during the first quarter of 2024. Beyond the installation phase, Paf commits to providing ongoing support and maintenance to ensure a seamless gaming experience for patrons.
Diverse Range of Amusement Machines:
Game Room, as Paf’s subsidiary, specializes in developing various forms of amusement machines. This includes racing games, virtual reality (VR) games, claw machines, and other innovative gaming experiences. The company actively seeks new opportunities both on land and at sea, with a significant focus on future investments that will also impact their offerings on board ships.
Strategic Investment for Future Growth:
Lasse Danielsson, Paf Land & Ship COO, emphasized the company’s commitment to investing heavily in the entertainment and amusement games industry. This commitment is expected to manifest not only in the Redi shopping centre but also on board ships where Paf has already established the concept. The intention is to provide a holistic gaming experience for patrons across different platforms.
Partnerships and Game Development:
In addition to amusement machines, Paf is actively involved in the development of slot machines and table games. Collaborations with renowned game suppliers such as Novomatic, IGT, and Scientific Games underline Paf’s dedication to offering a diverse and high-quality gaming portfolio.
Pikseli’s Enthusiastic Response:
Jan Hursti, CEO and Founder of Pikseli, expressed excitement about the collaboration with Game Room for their store in Helsinki. The partnership aligns with Pikseli’s strategic goal of expanding their business and offering a broader spectrum of games to customers. The opportunity to diversify their gaming offerings aligns seamlessly with the evolving preferences of their clientele.
Paf’s venture into the Redi shopping centre through its subsidiary, Game Room, marks a significant stride in the company’s strategic expansion plans. The installation of amusement games at Pikseli, coupled with the commitment to ongoing support, reflects Paf’s dedication to delivering exceptional gaming experiences. As the company actively explores opportunities both on land and sea, this partnership not only enriches the gaming landscape in Helsinki but also sets the stage for Paf’s continued growth in the dynamic world of entertainment and amusement games.