iGameMedia, a leading sports streaming provider, has recently announced a groundbreaking multi-year collaboration with Pragmatic Play, a renowned name in the industry. The focal point of this partnership is the delivery of ultra-low latency sports streaming through iGameMedia’s cutting-edge OnePlatform streaming solution. This collaboration is set to revolutionize the sports streaming landscape by providing a fully integrated solution, eliminating the need for multiple integrations and enhancing the overall in-play betting experience.
Key Objectives:
The primary goals of this collaboration are to streamline integration timelines, simplify change management processes, and elevate the quality of in-play betting products widely used in the industry. By leveraging iGameMedia’s OnePlatform, customers will have seamless access to a diverse range of sports streaming content.
Integrated Content Providers:
iGameMedia’s OnePlatform boasts established integrations with leading content providers, including Infront Bettor, Stats Perform, IMG Arena, Genius Sports, and Sportradar. This integration empowers sportsbooks and platform providers to access a unified content API, offering a comprehensive selection of sports content.
OneMap Product:
A standout feature of this collaboration is the introduction of the OneMap product, specifically designed to address challenges in mapping live streaming with essential event data for sportsbook product offerings. OneMap utilizes a single API instance and leverages AI and ML technology for automated solutions, boasting an impressive accuracy rating of 99.7% in first-time mapping.
Pragmatic Play’s Sportsbook Integration:
Pragmatic Play, a key player in the industry, unveiled its sportsbook product in October. Through seamless integration with iGameMedia’s OnePlatform, the Sportsbook aims to provide a streamlined managed services solution while supporting live streaming. This integration promises an enhanced user experience for both providers and consumers.
Building on Past Success:
This collaboration builds on iGameMedia’s past initiatives, particularly its commitment to delivering ultra-low latency streaming solutions. In a notable partnership with Theo Technologies, announced in April 2023, iGameMedia successfully phased out HLS technology, offering a sports streaming solution with a fixed latency of just two seconds. This commitment to innovation and efficiency underscores iGameMedia’s position as a trailblazer in the sports streaming domain.
The iGameMedia and Pragmatic Play collaboration marks a significant leap forward in the world of sports streaming. By combining forces, these industry leaders aim to redefine the landscape, offering an integrated solution that not only reduces integration timelines but also enhances the overall in-play betting experience. The inclusion of OneMap and the successful integration of Pragmatic Play’s Sportsbook further solidify this collaboration’s potential to shape the future of sports streaming. As technology continues to evolve, partnerships like these pave the way for a more seamless and enriched sports entertainment experience for users worldwide.