As the highly anticipated FIFA World Cup in Qatar approaches, companies from various industries are gearing up to engage football fans worldwide.
Diverse Prizes and Co-Marketing Events:
In a bid to captivate customers, companies are organizing a range of events and competitions. XT, for instance, has scheduled warm-up events called ‘Shoot the Ball’ and ‘Spin to Win,’ where participants stand a chance to win a share of 600,000 USDT. These events are designed to engage customers who have opened futures accounts.
Free-to-Play World Cup Game:
To celebrate the FIFA World Cup, Incentive Games and bet365 have collaborated to launch ‘Tournament Predictor,’ an exciting free-to-play game. This game offers a staggering £1 million jackpot for correctly predicting the entire tournament, with £250,000 in guaranteed prizes. The top-scoring user will have the opportunity to claim £100,000, while the remaining top 10,000 users will share prizes worth £250,000.
Betting Trends and Fan Engagement:
A survey conducted by BettorOff reveals that 49% of adult sports fans in the United States plan to place bets on the World Cup. Strikingly, 18% of self-described sports fans will be betting on football for the first time, indicating the growing interest in football betting. Furthermore, 74% of respondents express their intention to increase their football betting activities after the World Cup.
Promoting Responsible Gambling:
Recognizing the concerns around excessive gambling during major sporting events, GambleAware has launched a campaign to protect fans during the 2022 World Cup. This initiative aims to address the ongoing cost-of-living crisis and the significant hype surrounding the tournament. Opinium’s survey findings support this effort, with 61% of respondents agreeing that there are too many gambling advertisements during the World Cup and other international tournaments.
The FIFA World Cup 2022 is not just a celebration of football but also an opportunity for companies to engage fans through captivating promotions and interactive initiatives. With diverse prizes, free-to-play games, and increased interest in betting, the tournament offers a unique platform for fan participation. However, it is crucial to balance these engagements with responsible gambling practices to ensure the well-being of fans and the integrity of the sport.