The forthcoming ICE London and iGB Affiliate exhibitions are poised to host a momentous gathering of gaming industry professionals, marking the final time these prestigious events will grace the English capital before their relocation to Barcelona in 2025. Organized by Clarion Gaming, the events are projected to facilitate more than one million meetings and business connections, providing a glimpse into the scale and significance of the 2024 editions.
Attendance and Networking Dynamics:
Clarion Gaming’s Managing Director, Stuart Hunter, reveals insights into the scale of networking at the events. With over 7,000 delegates already utilizing the event apps, each user is arranging an average of 20 meetings. By extrapolating these numbers, it is anticipated that 40,000 attendees will generate an impressive 800,000 meetings, and if the combined attendance reaches 50,000, the events are poised to hit the magical one million meeting mark. Importantly, these calculations do not account for impromptu meetings that often occur both on and off the show floors.
Post-2023 Show Research:
Building on research conducted after the 2023 shows, which indicated that visitors met an average of 15 contacts during the events, these figures underscore the pivotal role played by ICE London and iGB Affiliate in shaping the future of the gaming industry and powering the international gaming economy.
Event Features Driving Global Connectivity:
Clarion attributes the success of global market connections to high-profile show features. The Esports Arena, Consumer Protection Zone, High Street Hub, Growth Markets Zone, iGB INTRODUCING, iGB ASCEND, IGB Affiliate Awards, and Fast Forward collectively serve as focal points for the gaming industry to discover, discuss, and shape the future. These features enhance the overall experience, fostering meaningful connections and discussions among industry professionals.
Evolution of Gaming Industry Dynamics:
The events not only serve as a platform for networking but also contribute to the evolution of the gaming industry. The focus on emerging markets, consumer protection, and the integration of esports highlights the industry’s adaptability to changing trends and technological advancements.
Transition to Barcelona:
The impending move of the exhibitions to Barcelona in 2025 adds an extra layer of significance to the 2024 editions in London. As the last of their kind in the English capital, attendees are likely to witness a unique convergence of industry leaders, innovators, and stakeholders eager to make the most of the remaining London-based events.
The ICE London and iGB Affiliate exhibitions stand as pivotal events in the gaming industry, not only for the opportunities they provide for networking but also for their role in shaping the future of the sector. With the impending move to Barcelona, the 2024 editions in London take on a special significance, offering a final opportunity for industry professionals to connect, collaborate, and contribute to the ongoing evolution of the global gaming landscape.