Macao is set to revolutionize its tourism strategy by launching an enticing offer to captivate international tourists. Commencing from February 1st, the Macao Government Tourism Office (MGTO) has collaborated with key transportation partners to provide free direct bus or ferry tickets to foreign visitors, creating a unique and attractive proposition.
Key Elements of the Initiative:
The groundbreaking initiative, undertaken in partnership with Macau-Hong Kong Airport Direct, Turbo Jet, and Cotai Water Jet, will extend for seven months for bus tickets until August 31, 2024, and six months for ferry tickets until June 31, 2024. The MGTO aims to diversify its international source markets continually, making this initiative a pivotal step in achieving that goal.
Accessing Free Transportation:
Foreign travelers arriving at Hong Kong International Airport can easily redeem their free bus tickets within the restricted area. A valid foreign travel document and boarding pass are the only requirements to avail themselves of this offer. The journey to Macau involves taking a direct bus via the Hong Kong-Zhuhai-Macao Bridge at the SkyPier Interchange Building.
For ferry tickets, foreign visitors can secure their complimentary transportation by booking in advance. Presentation of valid foreign travel documents and boarding pass stubs, e-tickets, or transportation tickets within seven days of arrival in Hong Kong is all that’s needed to take advantage of this offer.
Strategic Partnerships and Cruise Line Collaborations:
To enhance the visibility of Macao as a premier tourist destination, MGTO has forged collaborations with 12 international cruise lines. Macau sightseeing products will be made available for purchase on board these cruise ships arriving in Hong Kong. Travelers can explore and acquire Macau-related offerings through the cruise lines’ websites, at onboard tour desks, or upon arrival at the port of Hong Kong.
Post-Border Restriction Strategy:
Since the relaxation of most border restrictions in January 2023, MGTO has prioritized attracting international tourists. The government, as outlined in its 2024 Policy Address, has allocated a substantial budget of MOP$235 million (US$29 million) towards promoting international visitation. MGTO’s Director, Maria Helena de Senna Fernandes, has set an ambitious target of welcoming 3 million international visitors in 2024.
Macao’s tourism landscape is undergoing a transformative shift with this innovative initiative. By providing free transportation and fostering collaborations with international cruise lines, MGTO aims to not only make travel more convenient for visitors but also to position Macao as an alluring destination on the global tourism map. This forward-thinking approach aligns with the government’s commitment to revitalizing the tourism sector and creating a memorable experience for international guests. As the initiative unfolds, it is poised to leave a lasting impact on Macao’s tourism industry, propelling it to new heights of popularity and desirability among global travelers.