Sports Information Services (SIS), a leading provider of 24/7 live betting services, has recently restructured its team to enhance its operations in West Africa. The company has appointed Joel Anyaegbu as the new Commercial Manager for the region, leveraging his extensive experience in business operations and sales, gained during his tenure as the Regional Manager for BetBonanza.
Background:
Anyaegbu, based in Nigeria, brings a wealth of industry knowledge and is poised to play a pivotal role in elevating SIS’s profile in West Africa. The region holds strategic importance for the company, and Anyaegbu’s appointment reflects SIS’s commitment to expanding its international presence.
Key Responsibilities:
Anyaegbu’s primary responsibilities include promoting SIS’s diverse range of offerings, encompassing horse and greyhound racing for both online and retail customers. Additionally, he will focus on showcasing SIS’s events-based sports simulation product, Competitive Gaming, and the company’s live numbers draws.
Industry Acclaim:
Joe Andrews, Head of Sales (Africa), expressed confidence in Anyaegbu’s capabilities, citing his proven commercial acumen within the African market as a valuable asset. Andrews highlighted the significance of SIS’s product portfolio in resonating with players and contributing to the company’s international expansion plans.
Product Focus:
Anyaegbu will particularly emphasize SIS’s round-the-clock racing offering, live numbers draws, and the Competitive Gaming solution. The latter, described as an end-to-end solution, is anticipated to be well-received in Africa, where football enjoys immense popularity. Andrews mentioned the potential success of SIS’s esoccer product in the region.
Anyaegbu’s Perspective:
Expressing enthusiasm about his new role, Anyaegbu acknowledged SIS’s impressive progress on the international stage. He highlighted the company’s commitment to expanding in regions where there is a proven appetite for its content, pointing to recent content deals as evidence. Anyaegbu looks forward to leveraging his industry knowledge to contribute to SIS’s continued progress in West Africa.
With Joel Anyaegbu at the helm as Commercial Manager for West Africa, SIS is poised to strengthen its foothold in a region of strategic importance. The company’s focus on delivering a diverse portfolio of products, coupled with Anyaegbu’s proven track record in the African market, positions SIS for sustained success in the dynamic world of live betting services. As the industry continues to evolve, SIS’s commitment to international expansion and innovation remains unwavering.