Sportsbook supplier Betby continues its foray into the esports betting market with the addition of eTennis and eHorseracing to its Betby.Games esports odds feed. The company, recently granted a Malta Gaming Authority (MGA) license, is rapidly expanding its portfolio to cater to the growing demand for diverse and exciting betting options.
Esports Betting Expansion:
Betby, known for its innovative approach to sports betting, has enhanced its esports odds feed by introducing eTennis and eHorseracing. The company acknowledges the appeal of these esports due to their fast-paced nature, with eHorseracing featuring varying running distances and eTennis adopting a best-of-three-sets competition system. The continuous 24-hour streams of these sports aim to provide a thrilling betting experience, catering to enthusiasts looking for engaging content in the esports vertical.
New Leagues in eSoccer:
In addition to the new esports categories, Betby has integrated Liga MX in Mexico and Liga FUTVE in Venezuela into its eSoccer betting odds platform. This move follows the company’s strategic expansion efforts in the Latin American market, highlighted by its partnership with Fun88 earlier in January. The inclusion of these leagues not only diversifies the eSoccer offerings but also aligns with Betby’s commitment to providing a comprehensive and global betting experience.
Malta Gaming Authority License:
Betby’s recent acquisition of the Malta Gaming Authority (MGA) license represents a significant milestone for the company. This regulatory approval allows Betby to offer its solutions in various territories where the MGA license is recognized, opening up new opportunities for market expansion. COO Eva Berkova emphasizes the importance of this achievement, especially considering Betby’s existing collaborations with leading esports feed suppliers in the industry.
Industry Perspective:
The esports odds feed introduced by Betby has been meticulously crafted to deliver an exhilarating experience for tennis and horse racing enthusiasts. Kirill Nekrasov, Head of Betby.Games, highlights the seamless integration of these new categories, emphasizing their ability to complement the fast-paced nature of esports. The 24/7 availability of the product aims to keep bettors thoroughly engaged, aligning with the dynamic and ever-evolving landscape of the esports industry.
Betby’s strategic moves in expanding its esports betting offerings with eTennis and eHorseracing, coupled with the integration of new leagues in eSoccer, showcase the company’s commitment to innovation and meeting the diverse preferences of its user base. The recent acquisition of the Malta Gaming Authority license further positions Betby as a key player in the global sports betting market. As the esports industry continues to grow, Betby’s dynamic approach and comprehensive solutions are likely to contribute significantly to shaping the future of esports betting.