Unibet, a prominent online casino and sports betting platform under the Kindred Group, has strategically positioned itself by appointing three accomplished women boxers as Brand Ambassadors. This move not only reinforces their commitment to the sport but also aligns with the surging interest in women’s boxing on a global scale.
Unibet’s Commitment to Women’s Boxing:
Unibet’s General Manager, Sam Mead, expresses the company’s deepened commitment to women’s boxing, recognizing the booming interest in the sport. The strategic move involves signing three exceptional women boxers, each holding significant titles in their respective weight classes.
The Stellar Trio:
Unibet has enlisted Raven Chapman, a WBC International Champion; Ellie Scotney, an IBF World Super-Bantamweight Champion; and Nina Hughes, the holder of the WBA Bantamweight world title. These three accomplished fighters embody the spirit and excellence of boxing, making them ideal ambassadors for Unibet.
Amplifying Support Through Partnerships:
Unibet has a history of partnering with boxers, both male and female, across various divisions. The platform’s multi-year partnership with Queensberry Promotions, the company Chapman is signed to, enhances the depth of their involvement in the sport. This collaborative approach aims to foster the growth of boxing and support athletes in achieving greater milestones.
Empowering Women in Sports:
The appointment of three female champions as Brand Ambassadors signifies Unibet’s dedication to empowering women in sports, particularly in traditionally male-dominated fields like boxing. The endorsement of women’s boxing aligns with broader efforts to promote gender inclusivity and equality in the sporting world.
Kindred’s Diverse Sports Sponsorship Portfolio:
Beyond boxing, Unibet’s parent company, Kindred, actively participates in sports sponsorship, associating itself with football clubs such as Rangers FC, Leeds United, and Middlesbrough FC. This diverse portfolio reflects Kindred’s commitment to engaging with a wide audience across different sports.
Financial Success and Industry Position:
In its most recent Q4 report, Kindred reported a remarkable 45% increase in EBITDA, showcasing the company’s financial success. This robust performance solidifies Unibet’s position in the industry, setting the stage for further growth and expansion.
Nurturing Talent and Career Development:
The brand ambassadors express their excitement about Unibet’s clear commitment to women’s boxing. Raven Chapman emphasizes the alignment of ambitions between herself and Unibet, highlighting the invaluable support that will contribute to her career development. This partnership signifies more than just sponsorship; it’s a collaborative effort to nurture talent and propel athletes to greater achievements.
Unibet’s strategic move in appointing three women boxing champions as Brand Ambassadors marks a pivotal moment in the company’s engagement with the sporting world. By embracing women’s boxing and fostering a supportive environment, Unibet and Kindred are not only contributing to the growth of the sport but also reinforcing their commitment to inclusivity and empowerment in the realm of sports. As the company continues to thrive financially and expand its influence across various sports, the partnership with these accomplished athletes positions Unibet as a frontrunner in championing diversity and excellence in the sports industry.