In a strategic move to elevate its media partnership division, Better Collective, the digital sports media group, has appointed Guy Harding as the Senior Director of Group Media Partnerships Growth.
Better Collective has strategically expanded its leadership team with the appointment of Guy Harding as the Senior Director of Group Media Partnerships Growth. With a commendable track record, Harding brings extensive experience from his previous roles as the Commercial Strategy and Safer Gambling Director at Oddschecker Global Media and as the Commercial Director at Legend, an online media and technology company.
Background:
Having observed Better Collective’s impressive growth journey, especially in diversifying its business model through media partnerships with global outlets, Harding expressed enthusiasm about joining the team. He aims to contribute to further strengthening Better Collective’s position as the preferred partner for media businesses, aligning with the company’s ambition to become the leading digital sports media group.
Guy Harding’s Role:
In his new role, Harding will collaborate with various teams and departments to spearhead the scaling of Better Collective’s media partnership business. His expertise in commercial strategy and safer gambling, coupled with his extensive experience in the industry, positions him as a valuable asset to drive the company’s growth in the competitive digital sports media landscape.
Guy Harding’s Perspective:
Harding shared his excitement about joining Better Collective, acknowledging the company’s successful diversification and its media partnerships with leading global outlets. He expressed confidence in contributing to the company’s journey towards becoming the foremost digital sports media group.
CEO’s Perspective:
Simon Hovmand-Stilling, Better Collective’s CEO (South America), welcomed Harding to the team, emphasizing the value of his knowledge and experience in the media and iGaming industry. Hovmand-Stilling highlighted that Harding’s insights would not only benefit the media partnership division but also contribute to the overall success of the group.
With the appointment of Guy Harding as the Senior Director of Group Media Partnerships Growth, Better Collective solidifies its commitment to excellence in the digital sports media arena. Harding’s strategic role and extensive industry experience position him as a key player in driving the company towards its goal of becoming the leading digital sports media group. This move reflects Better Collective’s proactive approach to staying at the forefront of innovation and collaboration in the rapidly evolving world of sports media.