Independent slots studio Thunderkick has recently entered into a strategic partnership with leading operator Betway to bolster its position in the competitive UK market. This collaboration aims to showcase Thunderkick’s popular titles, such as Midas Golden Touch, Pink Elephants 2, and Sword of Khans, on the Betway platform. With the potential for more titles to be integrated in the future, this partnership is seen as a significant move in Thunderkick’s growth strategy for the UK and beyond.
Expansion into the UK Market:
Thunderkick’s Head of Sales, Fredrik Ekholm, expressed excitement about bringing their games to Betway’s platform, citing Betway as one of the most recognizable casinos in the UK market. With the prospect of reaching a broad player base, Thunderkick sees this collaboration as pivotal for their growth strategy in the UK and other markets where Betway operates.
Betway’s Perspective:
Betway CEO Anthony Werkman highlighted Thunderkick’s innovative and diverse portfolio of games, stating that the addition of Thunderkick’s offerings to Betway’s UK portfolio is expected to be well-received by their customers. Betway is known for striving to provide an enjoyable gaming experience on its platforms, and the inclusion of Thunderkick’s games aligns with this commitment.
Game Integration and Future Releases:
As part of the partnership, several Thunderkick titles, including Midas Golden Touch, Pink Elephants 2, and Sword of Khans, will be made available on the Betway platform. Additionally, future releases from Thunderkick are set to be seamlessly integrated into Betway’s gaming collection, solidifying the collaboration between the independent studio and the tier-one operator.
Strategic Expansion Plans:
Thunderkick’s recent move to secure a license for operation in the Ontario market demonstrates the studio’s commitment to expansion. With plans to enter this Canadian jurisdiction, Thunderkick is strategically positioning itself for further growth opportunities.
The collaboration between Thunderkick and Betway marks a significant milestone for both entities in the dynamic world of online gaming. Thunderkick’s innovative game portfolio finds a new home on Betway’s platform, providing players with an enhanced gaming experience. As Thunderkick continues to pursue expansion plans, the partnership with Betway serves as a testament to the studio’s dedication to reaching diverse markets and establishing a strong presence in the ever-evolving gaming industry.