In a strategic move to tap into the burgeoning African gaming market, Evolution has forged a partnership with Kiron Interactive. Leveraging Kiron’s proprietary Betman software and extensive network across over 30 African nations, Evolution aims to distribute its diverse gaming portfolio, including slot games, RNG, live dealer experiences, and game show products. The collaboration signifies a significant step towards introducing Evolution’s renowned gaming offerings to the African market.
Evolution’s Extensive Gaming Portfolio
Evolution, a leading live casino supplier, boasts a versatile gaming portfolio that includes popular titles like Crazy Time, NetEnt, Red Tiger, Ezugi, Big Time Gaming, and Nolimit City. The inclusion of these dynamic games enhances the overall gaming experience for players in both retail and online outlets.
Kiron Interactive’s Key Role
Kiron Interactive’s proprietary software, Betman, serves as the linchpin for the partnership. With a strong presence in over 30 African nations, Kiron Interactive is well-positioned to facilitate the distribution of Evolution’s gaming content. Co-CEO Steven Spartinos emphasizes Africa’s significance as a key market, showcasing the strategic importance of this collaboration.
Market Potential in Africa
The African gaming market exhibits substantial growth potential, with a particular emphasis on the thriving sports betting sector. This partnership aligns with the industry’s trajectory, aiming to capitalize on the increasing demand for diverse and engaging gaming experiences across the continent.
Evolution Services SA CEO’s Perspective
Dean Finder, CEO of Evolution Services SA, expresses enthusiasm about the collaboration with Kiron Interactive. He highlights the opportunity to introduce Evolution’s retail games to the African market, recognizing the value of Kiron’s platform, Betman, in expanding their online suite of live and slot games across the continent.
Online Opportunities and Reselling Strategy
The partnership extends beyond the retail space, with Kiron Interactive set to capitalize on the online opportunities presented by Evolution’s diverse gaming suite. The reselling strategy through Betman demonstrates a forward-looking approach to reaching a broader audience and maximizing the online gaming potential in Africa.
The Evolution-Kiron Interactive partnership marks a significant milestone in the global gaming industry, specifically within the burgeoning African market. With a focus on both retail and online outlets, the collaboration showcases a strategic alignment to cater to the evolving preferences of gamers in the region. As the demand for diverse and immersive gaming experiences continues to rise, Evolution’s dynamic portfolio, coupled with Kiron’s extensive reach, positions the partnership for success in the thriving African gaming landscape.