In a groundbreaking move within the entertainment industry, Black Spade Capital Limited, the private investment firm led by Lawrence Ho, Chairman and CEO of Melco Resorts, has joined forces with Gilbert Yeung, the founder of the renowned Hong Kong nightclub brand, dragon-i. This collaboration aims to establish a new high-end lifestyle, entertainment, and hospitality group, venturing beyond traditional boundaries. The partnership promises a series of upscale establishments, including nightclubs, beach clubs, bars, restaurants, and live performances. The inaugural project is set to launch in Macau, with ambitious plans for further expansion across major Asian cities and beyond.
The Vision for Entertainment 3.0:
Dennis Tam, President and CEO of Black Spade, expressed excitement about this collaboration, citing it as a breakthrough in the entertainment industry. He envisions the joint venture, combining the iconic dragon-i with Yeung’s other ventures, setting the gold standard for Entertainment 3.0. This next phase in entertainment aims to go beyond the conventional, bringing innovation to daylife, nightlife, dining, and immersive theatrical performances.
Strategic Location:
Yeung emphasized the strategic choice of Macau as the launching pad for the joint venture’s first project. Drawing parallels with the Las Vegas Strip, where a substantial portion of revenue comes from non-gaming sectors, he sees enormous growth potential for the non-gaming sector in Macau. With ambitions to develop Entertainment 3.0, the partnership plans to integrate augmented reality (AR), artificial intelligence (AI), and computer-generated imagery (CGI) with offline leisure offerings. The goal is to elevate the Experience Luxury Economy to new heights, attracting a diverse global audience, particularly from mainland China and Southeast Asia.
Partnership Background:
Black Spade Capital’s collaboration with Gilbert Yeung signifies a fusion of financial acumen and entertainment creativity. Yeung, recognized for his success with dragon-i and other ventures like Tazmania Ballroom, Cassio, and the innovative spa-massage concept Ten Feet Tall, brings a wealth of experience and international recognition to the partnership.
Entertainment 3.0 in Action:
The joint venture envisions Entertainment 3.0 as a dynamic blend of international inspiration, on-the-ground experiences, and cutting-edge technology. By incorporating AR, AI, and CGI into their offerings, the partnership aims to redefine the boundaries of traditional entertainment.
Global Expansion Strategy:
While the first project is set to debut in Macau, the joint venture’s sights are firmly set on global expansion. Major cities in Asia and beyond are earmarked for future projects, showcasing a commitment to diversifying entertainment offerings and setting new standards in the industry. The collaboration’s ambition is to create a network of high-end lifestyle and entertainment destinations that appeal to a discerning international clientele.
In forging this strategic partnership, Black Spade Capital and Gilbert Yeung are poised to make waves in the entertainment industry. The convergence of financial expertise and creative vision is set to redefine the concept of luxury entertainment through the lens of Entertainment 3.0. As the inaugural project prepares to unfold in Macau, the world eagerly awaits the unveiling of a new era in high-end lifestyle, entertainment, and hospitality.