In May, the Gaining Ground initiative was launched, fostering citizen engagement in sports by providing funding for new facilities and equipment. This collaborative effort involves FDJ, France’s National Sports Agency, and Paris 2024, the organization overseeing the upcoming Summer Olympic Games. With a focus on municipalities participating in the broader national program ‘Terre de Jeux 2024,’ the initiative aims to transform lives through sport.
Overview of Gaining Ground:
Gaining Ground’s primary goal is to support approximately 50 communities by 2024. Tremblay-en-France was the first beneficiary, and now Montargis, situated in the Loiret department, joins the ranks. The initiative emphasizes creating sustainable impacts, evident in Montargis through the introduction of an athletics track, a solar chronometer, a multi-activity podium, and innovative “active design elements.”
The Unveiling in Montargis:
A special inauguration ceremony in Montargis marked the introduction of the new facilities. Mayor Benoit Digeon and Laure Demeure, Manager of FDJ’s Loiret and Eure-et-Loir office, were present to commemorate this significant development. The event showcased the commitment to enhancing community well-being through sports infrastructure.
Integration of Technology and Education:
A unique feature of Gaining Ground’s initiatives is the incorporation of technology and education. Each piece of equipment in Montargis is equipped with a QR code linking to educational videos. Presented by Sarah Ourahmoune, a former French boxer and Olympic silver medallist, these videos serve as a valuable resource for promoting active lifestyles and skill development.
FDJ’s Philanthropic Endeavors:
Beyond Gaining Ground, FDJ demonstrates a commitment to community development. A notable instance is the €1.26m ($1.23m) donation, in collaboration with the Fondation du Patrimoine, to YMCA Paris for a restoration project. This exemplifies FDJ’s broader dedication to supporting initiatives that contribute to the well-being of communities.
Expansion Ventures:
FDJ’s strategic expansion ventures include negotiations to acquire Zeturf Group, signaling a move into new verticals, particularly horse race betting. This diversification aligns with FDJ’s vision to explore and contribute to various facets of the gaming and entertainment industry.
Gaining Ground stands as a testament to the transformative power of collaboration between public and private entities in fostering community well-being through sports. As the initiative progresses towards its 2024 goals, the positive impact on municipalities becomes increasingly evident. With technology, education, and strategic philanthropy, FDJ continues to play a vital role in shaping not only the sporting landscape but also the broader community fabric.