Today, during the final day of the ICE show in London, Inside Asian Gaming (IAG) revealed its ambitious plan to launch a groundbreaking media and events brand focused solely on the burgeoning online gaming industry in the Asia Pacific region. With an established reputation cultivated over nearly two decades, IAG sets its sights on providing comprehensive coverage and facilitating discourse within this rapidly evolving sector.
Background and Vision:
The new brand, slated to be headquartered in the Philippines and operational later in 2024, signifies a strategic shift to cater to the diverse facets of online gaming, spanning casino gaming, sports betting, poker, lotteries, and beyond. Inspired by IAG’s legacy of robust editorial standards, the forthcoming platform pledges an exclusive array of content curated by in-house experts, eschewing content aggregation from external sources.
Key Initiatives:
A cornerstone of the initiative is the introduction of an annual exhibition in Manila, designed to serve as a nexus for industry stakeholders. The event promises a platform for exhibitors to showcase cutting-edge technological solutions, foster thought leadership through discussions on emerging trends and challenges, and cultivate invaluable networking opportunities.
Statement from Andrew W Scott, IAG Vice Chairman and CEO:
Andrew W Scott, the Vice Chairman and CEO of IAG, expressed elation at the announcement, citing burgeoning demand from industry players for a dedicated online gaming platform in the region. With the pandemic receding and the gaming landscape in Asia witnessing a resurgence, the timing for this venture couldn’t be more auspicious.
Insights into Strategy:
Scott hinted at the strategic rationale behind maintaining separate brands for land-based and online gaming, underscoring the distinctive business dynamics prevalent in the Asia Pacific region. Emphasizing the monumental scale of the Asian gaming market, Scott highlighted the imperative for robust regulatory frameworks to ensure the integrity and sustainability of the burgeoning online gaming sector.
Commitment to Industry Advancement:
Foremost among the new brand’s objectives is to catalyze dialogue and advocacy for progressive regulatory measures in the Asia Pacific region. Leveraging existing partnerships and alliances, particularly with regulatory bodies like PAGCOR, IAG aims to champion initiatives aimed at fortifying player protections, promoting responsible gaming practices, combatting money laundering, and ensuring equitable tax contributions to governments.
In closing, the launch of this pioneering online gaming platform heralds a new chapter in the evolution of the Asia Pacific gaming industry. Armed with a legacy of excellence and a forward-thinking vision, IAG is poised to chart new territories, setting the stage for unparalleled discourse, innovation, and progress in the dynamic realm of online gaming.