BlueBet, a leading online betting platform, has announced the appointment of Tony Thomas as Head of Marketing, tasked with overseeing the company’s marketing strategy and efforts in Australia. With an impressive background in marketing and extensive experience in the industry, Thomas brings valuable expertise to BlueBet as the company continues to experience strong growth and aims to disrupt the market.
Tony Thomas’s Professional Background:
Tony Thomas joins BlueBet after spending the past three years as a consultant to Australian businesses through Wiseguy Communications. In addition, he co-founded Fans.Inc in October 2021, demonstrating his entrepreneurial spirit and involvement in the sports industry. Thomas has held significant positions in various companies throughout his career, including more than nine years as Chief Marketing and Digital Officer at Nova and a stint as Head of Media and Advertising at Coles Group.
Moreover, Thomas has extensive experience in the consumer goods sector, having served as Marketing Director at PepsiCo for nearly six years. He has also held positions such as Marketing Manager for vodka at Diageo and Brand Manager at Uncle Tobys. Thomas’s diverse background in marketing, digital strategy, and brand management equips him with a well-rounded skill set for his new role at BlueBet.
Thomas’s Vision for BlueBet:
Tony Thomas expresses his excitement about joining BlueBet during a period of significant growth and market disruption. He recognizes the importance of establishing an Australian brand that resonates with local punters in a highly competitive market. Thomas emphasizes the challenger brand mentality at BlueBet and aims to work faster, smarter, and generate impactful ideas that cut through the noise.
Acknowledging the expertise and passion of the BlueBet team, Thomas is enthusiastic about contributing to the company’s high-performing culture and driving its growth agenda. He aims to leverage his strategic thinking and industry knowledge to take BlueBet’s brand and proposition to the next level, ensuring the company continues to capture market share and deliver a unique offering to Australian punters.
BlueBet’s Perspective:
BlueBet CEO Bill Richmond expresses his confidence in Tony Thomas’s ability to propel the company forward. Richmond highlights Thomas’s successful track record in developing and executing notable marketing campaigns, as well as his experience in building teams and cultures that align with BlueBet’s values and disruptor mentality. As a challenger brand, BlueBet values Thomas’s strategic mindset and expects his vision to have a real impact on the business.
Strategic Investment in Low6:
BlueBet’s appointment of Tony Thomas follows the company’s recent strategic investment of $500,000 in Low6, a free-to-play sports gamification platform provider. This investment allows BlueBet to expand its product offering into the realm of free-to-play games and enhance customer engagement. By leveraging Low6’s platform, BlueBet aims to provide additional value to its customer base while driving growth and staying at the forefront of the industry.
The appointment of Tony Thomas as Head of Marketing at BlueBet signifies the company’s commitment to growth and market disruption. Thomas’s extensive experience and strategic mindset position him well to drive BlueBet’s marketing strategy in the Australian market. With a focus on creating a strong challenger brand and engaging with Australian punters, Thomas aims to take BlueBet’s brand and proposition to new heights. As BlueBet continues to invest in strategic initiatives, such as its partnership with Low6, the company remains poised for further success in the competitive online betting industry.