BetMakers, a leading provider of technology solutions for the global betting industry, has entered into a partnership with VTRIMB to enhance the distribution of live horse racing content from Racing.com. As part of the agreement, BetMakers will integrate a feed featuring Victoria horse races into its digital platform and distribute it to betting companies across Australia through its streaming services. This collaboration aims to increase interest, engagement, and wagering on Victorian horse racing, while providing valuable content to BetMakers’ platform customers and expanding its distribution network.
Enhancing Consumer Experience and Wagering:
By embedding a feed featuring Victoria horse races into its digital platform, BetMakers aims to offer top-quality content to a broader audience. This move is expected to drive increased interest and wagering on Victorian horse racing, benefiting both the racing industry and betting companies. The partnership with VTRIMB allows BetMakers to expand its distribution network, reaching up to 25 new distribution partners in the Australian online betting market. This strategic collaboration aligns with BetMakers’ commitment to working with racing bodies and rights holders to broaden distribution and provide value to its customers.
Bridging the Product Gap and Delivering Value:
BetMakers’ CEO, Todd Buckingham, expressed his delight in reaching an agreement with VTRIMB as a distribution partner for Racing.com’s live horse racing vision. Integrating this content into BetMakers’ platform helps bridge the product gap and enriches the user experience for platform customers. Buckingham emphasized that this partnership is the first of many exciting updates to come in this space, demonstrating BetMakers’ dedication to delivering innovative technology solutions and enhancing the betting experience for customers. The collaboration with VTRIMB not only benefits BetMakers’ customers but also provides value to rights holders by expanding the reach and engagement of live racing coverage.
Expanding Reach and Engaging a Wider Audience:
VTRIMB CEO Peter Campbell highlighted the importance of BetMakers’ platform as a vital avenue for bringing Victoria horse racing to a wider audience. With the racing industry’s commitment to broadening the distribution and reach of live Victorian horse racing content, the partnership with BetMakers enables the Victorian racing industry to leverage the company’s robust distribution platform. Campbell expressed his delight in working with a company dedicated to delivering great technology outcomes and offering live racing coverage to an increased and engaged audience. This collaboration aligns with Racing Victoria’s goal of improving the popularity of racing in Victoria, and BetMakers’ platform plays a significant role in achieving this objective.
The partnership between BetMakers and VTRIMB signifies a significant step forward in expanding the distribution of live horse racing content from Racing.com. By embedding a feed featuring Victoria horse races into its digital platform and leveraging its streaming services, BetMakers aims to drive increased interest, engagement, and wagering on Victorian horse racing. This collaboration not only benefits BetMakers’ platform customers and distribution partners but also supports the racing industry’s efforts to reach a wider audience. With a commitment to delivering innovative technology solutions and providing value to stakeholders, BetMakers is well-positioned to contribute to the growth and popularity of Victorian horse racing in the Australian betting market.