In a transformative move for the Ukrainian lottery scene, the Ukrainian National Lottery (UNL), overseen by the Ministry of Finance and the State Treasury, has embarked on a groundbreaking collaboration with 7777 Gaming. This partnership heralds a new era of digital lottery and instant win games, promising not only enhanced entertainment for players but also significant contributions to charitable causes.
UNL’s Vision and Mission
UNL has long been committed to diversifying lottery experiences for its patrons. From traditional draw lotteries to electronic instant lotteries, quick draws, and instant paper lotteries, UNL has strived to cater to a wide range of preferences. Moreover, their operations extend beyond brick-and-mortar outlets to encompass mobile and web platforms, ensuring accessibility for all.
However, UNL’s mission transcends mere revenue generation. They aspire to make meaningful contributions to various charitable endeavors, thereby positively impacting society beyond the realm of gaming.
The Partnership with 7777 Gaming
Andrey Bochkovskiy, CEO of UNL, expressed optimism about the collaboration, highlighting the synergy between UNL’s commitment to diverse lottery experiences and 7777 Gaming’s innovative portfolio. He emphasized the potential for this partnership to not only entertain but also advance UNL’s overarching mission.
Elena Shaterova, CCO at 7777 Gaming, echoed these sentiments, emphasizing their dedication to delivering cutting-edge digital lottery and instant win games to players worldwide. She underscored the alignment between this collaboration and 7777 Gaming’s strategic goals of expanding their global footprint in key licensed jurisdictions.
Strategic Implications
The partnership between UNL and 7777 Gaming signifies a strategic move for both entities. For UNL, it represents a step towards modernization and innovation within the Ukrainian lottery industry. By embracing digital solutions and diversifying their gaming portfolio, UNL aims to stay relevant in an increasingly competitive landscape.
On the other hand, for 7777 Gaming, this collaboration opens doors to new markets and audiences. Building on their recent successes, including partnerships with Slotino in Bulgaria, 7777 Gaming is poised to solidify its position as a leading provider of digital lottery games and solutions on a global scale.
As the Ukrainian National Lottery embarks on this exciting journey with 7777 Gaming, the landscape of the Ukrainian lottery industry stands on the brink of transformation. With a shared vision of innovation, entertainment, and social impact, UNL and 7777 Gaming are primed to redefine the gaming experience for players while leaving a lasting positive imprint on society. This partnership not only signifies a significant milestone for both entities but also holds promise for the broader gaming industry as a whole.