Tennis Australia has entered into a multi-year agreement with Stats Perform, a trusted leader in sports data and technology. Under the partnership, Stats Perform will provide its media tools, including Opta Facts, PressBox Graphics, and news services, to Tennis Australia for all its tournaments, including the highly prestigious Australian Open and Australian Open Qualifying. Additionally, Stats Perform’s Integrity division will collaborate with Tennis Australia’s in-house Integrity Unit to monitor matches and ensure the integrity of the sport. The partnership aims to enhance fan engagement while safeguarding the authenticity of tennis competitions.
Expanding Fan Engagement:
As part of the agreement, Tennis Australia will have access to Stats Perform’s comprehensive suite of media tools. These tools, such as Opta Facts, PressBox Graphics, and news services, will enable Tennis Australia to deliver engaging content and provide valuable insights to fans. By leveraging Stats Perform’s innovative solutions, Tennis Australia aims to extend the fan experience beyond the court, capturing attention and fostering deeper connections with tennis enthusiasts worldwide.
Enhanced Integrity Monitoring:
The partnership between Tennis Australia and Stats Perform goes beyond fan engagement, emphasizing the importance of maintaining the integrity of the sport. Stats Perform’s Integrity division will collaborate with Tennis Australia’s Integrity Unit to implement robust monitoring systems. This includes core services in competition and match integrity risk management, as well as the monitoring, analysis, and intelligence of global betting markets. Furthermore, Stats Perform will provide performance analysis and investigation support to address any suspected match manipulation. By leveraging Stats Perform’s expertise, Tennis Australia aims to uphold the highest standards of fair play and integrity within the sport.
Mutual Goals and Benefits:
Tennis Australia’s Chief Revenue Officer, Cedric Conelis, expressed confidence in Stats Perform’s reputation for trust and innovation. The partnership with Stats Perform will not only provide Tennis Australia with enhanced tools and services but also create more opportunities to engage with fans. The shared goal of protecting and elevating the fan experience resonates strongly with Tennis Australia’s vision. Stats Perform’s CEO, Carl Mergele, highlighted the company’s commitment to extending entertainment beyond the court or field and capturing the attention of sports fans worldwide. The partnership with Tennis Australia is a testament to Stats Perform’s dedication to enhancing the fan experience and driving innovation in the sports industry.
Comprehensive Tennis Coverage:
Stats Perform’s collaboration with Tennis Australia adds to its impressive portfolio of tennis rights. The company already holds rights to other leading tennis tournaments, including Wimbledon, the ITF Davis Cup World Group, the Billie Jean Cup, and the WTA Tour. By securing partnerships with prestigious events and organizations, Stats Perform continues to solidify its position as a global leader in providing data-driven solutions and ensuring the integrity of sports competitions.
The partnership between Tennis Australia and Stats Perform marks an important step in advancing fan engagement and integrity monitoring in the world of tennis. Through this collaboration, Tennis Australia aims to leverage Stats Perform’s media tools to deliver compelling content and insights to fans worldwide. Simultaneously, Stats Perform’s Integrity division will work closely with Tennis Australia’s Integrity Unit to safeguard the authenticity of matches and mitigate the risks of match manipulation. As both organizations share a commitment to enhancing the fan experience and upholding the integrity of the sport, this partnership sets the stage for an exciting future for tennis enthusiasts globally.