In a groundbreaking move, Buzz Bingo is set to revolutionize its gaming experience through the implementation of Playtech’s Information Management Solution (IMS) platform. This initiative marks the realization of Playtech’s “ONE vision” and underscores a significant milestone in the partnership between Buzz Bingo and Playtech. Marat Koss, Playtech’s Vice President of Interactive Gaming, emphasizes the collaborative effort that has culminated in the seamless integration of a single wallet system across Buzz Bingo’s retail and online operations.
Enhanced Connectivity and Convenience:
The integration of Playtech’s IMS platform heralds a new era of connectivity and convenience for Buzz Bingo patrons. With a single wallet instance, customers gain access to a diverse array of gaming options, from bingo to slots, all under one account. This streamlined approach allows for the seamless transfer of funds between online and physical venues, enabling players to deposit funds online for use in physical clubs, or vice versa. Moreover, the flexibility extends to withdrawals, with customers having the option to collect their winnings in person at any Buzz venue.
Empowering Cross-Channel Engagement:
Beyond facilitating transactions, the new wallet system empowers Buzz Bingo with robust cross-channel customer relationship management (CRM) capabilities. Leveraging Playtech’s Engagement Centre toolset, Buzz Bingo can now orchestrate targeted marketing campaigns and personalized promotions across both online and offline channels. This enhanced level of engagement not only enriches the customer experience but also fosters stronger connections with patrons, driving loyalty and retention.
The Significance of Collaboration:
The successful implementation of the single wallet instance is a testament to the collaborative partnership between Buzz Bingo and Playtech. Despite facing challenges such as prolonged club closures amid the Covid-19 pandemic, the two entities remained steadfast in their commitment to innovation. David Evans, Digital Operations Director at Buzz Bingo, acknowledges Playtech’s indispensable role in this journey, emphasizing the groundbreaking nature of their achievement.
The integration of Playtech’s IMS platform represents a game-changing development for Buzz Bingo, propelling the brand into a new era of connectivity, convenience, and customer engagement. By unifying its retail and online operations under a single wallet instance, Buzz Bingo not only enhances the gaming experience for its patrons but also establishes itself as a trailblazer in the industry. Moving forward, this collaborative partnership between Buzz Bingo and Playtech promises to continue driving innovation and redefining the landscape of gaming.