In a dynamic move to capitalize on the burgeoning esports betting market, Abios, a prominent B2B esports data provider, and Beter, renowned for its expertise in creating betting content, have forged a strategic alliance. Facilitated by Betbazar, this partnership aims to revolutionize the availability of eSoccer and eBasketball data for sportsbooks worldwide.
The Data Exchange:
Abios gains access to Beter’s comprehensive dataset, comprising approximately 14,000 matches monthly in eSoccer and eBasketball. This influx of data empowers Abios to deliver uninterrupted, year-round content to its extensive customer network, ensuring a steady stream of engaging material for sports enthusiasts and bettors alike.
The Role of Betbazar:
Betbazar emerges as the pivotal intermediary in brokering this agreement between Abios and Beter. Their facilitation underscores the significance of collaboration in fostering innovation and growth within the betting industry.
Industry Perspectives:
Abios CEO, Oskar Fröberg, expresses enthusiasm for the collaboration, highlighting the potential to address gaps in the sports calendar and cater to evolving consumer demands. He emphasizes the strategic value of expanding eSoccer and eBasketball offerings, particularly in light of the disruptions caused by the pandemic.
Market Dynamics:
The onset of the pandemic prompted a paradigm shift in the sports betting landscape, compelling industry leaders to explore alternative content avenues. Esports emerged as a viable solution, offering continuous engagement and mitigating the impact of seasonal disruptions inherent in traditional sports.
The Rise of Esports:
Gal Ehrlich, CEO of Beter, underscores the growing significance of esports as a compelling alternative to traditional sports. The partnership with Abios signifies a mutual commitment to harnessing the immense potential of esports in meeting the evolving needs of sportsbook operators and bettors worldwide.
Strategic Implications:
The collaboration between Abios and Beter reflects a strategic alignment aimed at capitalizing on emerging market trends and consumer preferences. By leveraging Beter’s expertise in content creation and Abios’s proficiency in data analytics, the partnership seeks to redefine the landscape of esports betting.
In a rapidly evolving betting ecosystem, partnerships like the one between Abios and Beter underscore the importance of collaboration and innovation. By harnessing the power of data and technology, industry stakeholders can navigate challenges, capitalize on opportunities, and deliver unparalleled value to customers in the dynamic world of esports betting.