FanDuel, a leading sports betting platform, has cemented a groundbreaking multi-year partnership with the Carolina Panthers, a move set to revolutionize North Carolina’s sports betting scene. This collaboration, announced ahead of the eagerly anticipated launch of mobile sports betting in the state, aims to captivate sports enthusiasts across North Carolina.
Unveiling the Partnership:
FanDuel’s partnership with the Carolina Panthers extends far beyond traditional sponsorship. The alliance grants FanDuel exclusive rights to utilize the Panthers’ team marks across diverse marketing platforms. This strategic move is poised to amplify FanDuel’s presence in the region while fostering deeper engagement with the Panthers’ loyal fanbase.
Engaging Fans through Innovative Initiatives:
A cornerstone of this partnership lies in FanDuel’s commitment to engaging fans through innovative initiatives. Expect to witness an array of digital signage and exclusive events at Bank of America Stadium, offering fans immersive experiences both on and off the field. Moreover, the integration of Panthers’ team marks in FanDuel’s marketing endeavors promises to resonate deeply with fans, fostering a sense of camaraderie and excitement.
Broadcasting Excellence:
FanDuel TV’s acclaimed show, ‘Up & Adams’ hosted by Kay Adams, is set to broadcast live from Bank of America Stadium on 6 March. This special edition will feature appearances by renowned figures such as Luke Kuechly, elevating the viewing experience for sports enthusiasts. With its wide reach across platforms like FanDuel TV, FanDuel TV+, and YouTube, ‘Up & Adams’ serves as a testament to FanDuel’s commitment to delivering premium sports content to fans.
Strategic Vision:
Mike Raffensperger, FanDuel’s Chief Commercial Officer, underscores the significance of this partnership in expanding FanDuel’s footprint in North Carolina. The collaboration not only aligns with FanDuel’s strategic vision but also reaffirms its position as America’s premier Sportsbook. Raffensperger expresses enthusiasm for supporting the Panthers in the upcoming season while engaging North Carolina’s passionate sports fanbase with FanDuel’s innovative offerings.
Mutual Excitement and Vision:
Kristi Coleman, President of the Carolina Panthers, echoes Raffensperger’s sentiments, expressing excitement about the prospects this partnership brings. Coleman emphasizes the commitment to delivering unparalleled experiences to fans as they gear up for the 2024 season. The alignment of values and vision between FanDuel and the Panthers sets the stage for a fruitful collaboration aimed at enriching fan experiences across North Carolina.
Empowering Customers:
In a bid to empower customers, FanDuel introduces pre-registration on its Sportsbook app for individuals aged 21 and above in North Carolina. New customers who pre-register stand to receive lucrative incentives, including $100 in Bonus Bets upon the launch of mobile sports betting. Furthermore, customers making their inaugural wager on 11 March will unlock an additional $200 in Bonus Bets, underscoring FanDuel’s commitment to rewarding user engagement.
Strategic Acquisition:
In tandem with this partnership announcement, FanDuel recently acquired BeyondPlay, a leading B2B iGaming technology company. This strategic acquisition positions BeyondPlay to integrate seamlessly into FanDuel Casino, enhancing the company’s iGaming offerings. The synergies between FanDuel and BeyondPlay signify a strategic leap forward in enriching the gaming experiences for users across platforms.
The FanDuel and Carolina Panthers partnership marks a significant milestone in North Carolina’s sports betting landscape. With a shared commitment to innovation, fan engagement, and rewarding user experiences, this alliance is poised to redefine the way sports fans across the state interact with their favorite teams and betting platforms. As the countdown to the mobile sports betting launch intensifies, anticipation mounts for the transformative experiences that lie ahead for fans and bettors alike.