ICE London 2024 concluded with resounding success, marking its final edition in ExCeL London with record-breaking attendance figures. As the gaming industry’s premier annual exhibition, it attracted a global audience, setting the stage for its potential relocation to Barcelona in 2025.
Record Attendance and Global Representation:
ICE London 2024 witnessed an unprecedented turnout, welcoming 52,345 attendees from 164 countries. This remarkable figure includes visitors to both ICE London and the concurrent iGB Affiliate show. Within this total, ICE London alone saw a record unique attendance of 45,050, marking a notable 12% increase from the previous year. The complementary iGB Affiliate show also saw substantial growth, drawing 7,295 unique visitors, reflecting a significant uptick of 27%.
Organizer’s Perspective:
Stuart Hunter, Managing Director of Clarion Gaming, hailed ICE London 2024 as an unforgettable event, emphasizing its status as an “I was there” experience. He expressed gratitude to industry participants for contributing to an atmosphere brimming with energy, excitement, and optimism. With a remarkable visitor satisfaction rating of 96%, Hunter acknowledged the challenge ahead in replicating the London success in Barcelona next year. He expressed confidence in the team’s ability to meet and exceed expectations, underscoring the promising future for ICE and iGB Affiliate.
Anticipation for Barcelona 2025:
As ICE London bids farewell to its ExCeL London venue, all eyes are set on Barcelona for the 2025 edition. While acknowledging the high bar set by the London event, organizers are optimistic about the prospects in the new location. The shift to Barcelona promises fresh opportunities for innovation, networking, and industry growth. With a commitment to maintaining and surpassing the standards established in London, the organizers are gearing up for an exciting chapter in the history of ICE and iGB Affiliate.
ICE London 2024 stands as a testament to the gaming industry’s dynamism and resilience. Its record-breaking attendance figures and overwhelmingly positive feedback underscore its significance as a global hub for gaming professionals. As preparations commence for ICE Barcelona 2025, there’s a palpable sense of anticipation and excitement. The journey continues, promising new milestones, connections, and achievements on the horizon.