In a resounding testament to their successful partnership, Inside Asian Gaming (IAG) has been once again appointed Lead Media and Production Partner for G2E Asia 2024. This prestigious event, scheduled from 4 to 6 June at The Venetian Macao, marks a significant milestone for both entities. G2E Asia’s return to Macau for an exclusive annual event presents an opportune moment to delve into the evolving landscape of the gaming industry across Asia. Under the capable stewardship of IAG, the event promises to be a convergence of innovation, networking, and industry insights.
Enhanced Media Promotion:
As Lead Media Partner, IAG will leverage its multifaceted platforms to amplify the reach and impact of G2E Asia. Through a comprehensive strategy encompassing print and digital channels, including the esteemed IAG digital and print magazine, the influential IAG Breakfast Briefing, and robust social media engagement, the event will receive extensive coverage before, during, and after its culmination. With a dedicated audience of over 28,500 industry followers on LinkedIn alone, the promotional efforts are poised to catalyze unprecedented participation and interest.
Specialized Publication Initiatives:
A highlight of IAG’s commitment to G2E Asia is the creation of a bespoke G2E Asia edition within the June release of Inside Asian Gaming magazine. This tailored publication, strategically disseminated during the event, serves as a conduit for exhibitors to showcase their latest offerings through the Solutions Showcase segment. The fusion of print and digital mediums ensures pervasive visibility and maximizes engagement among attendees, fostering an environment conducive to fruitful business interactions.
Comprehensive Conference Management:
Integral to the success of G2E Asia is the meticulous orchestration of its conference proceedings, a responsibility entrusted to IAG. From speaker coordination to delegate acquisition, from sponsor liaison to conference room logistics, IAG assumes a pivotal role in ensuring the seamless execution of every facet of the conference. Moreover, the production of a specialized digital and print conference guide enhances accessibility and facilitates informed participation, thereby enriching the overall attendee experience.
On-site Presence and Engagement:
With a dedicated contingent of executives and support staff, IAG embarks on a vibrant on-site presence at G2E Asia. Operating from the IAG exhibition booth, disseminating the latest edition of IAG magazine, and providing real-time coverage through IAG Breakfast Briefing and asgam.com, the team embodies the spirit of engagement and accessibility. Networking opportunities abound as industry stakeholders converge, fostering synergies and forging lasting connections amidst the bustling ambiance of the event.
Testimonials and Outlook:
Yip Je Choong, Senior Vice President, Commercial, APAC, RX (Reed Exhibitions), reaffirms the enduring partnership between G2E Asia and Inside Asian Gaming, underscoring mutual anticipation for the forthcoming collaboration. Andrew W Scott, Vice Chairman, and CEO of IAG, echoes this sentiment, expressing enthusiasm for the event’s potential to catalyze meaningful discourse and propel industry growth. As the gaming landscape continues to evolve, G2E Asia stands poised as a beacon of innovation and opportunity, guided by the collective vision of its esteemed partners.
As G2E Asia 2024 beckons, the symbiotic alliance between G2E Asia and Inside Asian Gaming assumes renewed significance. With a steadfast commitment to excellence, innovation, and inclusivity, the event transcends its conventional boundaries to emerge as a nexus of industry thought leadership and collaboration. Guided by the shared ethos of empowerment and progression, G2E Asia charts a course towards a future defined by boundless possibilities and collective achievement.