Fennica Gaming has strategically positioned itself in the international gaming market through collaborative efforts with key industry players. By teaming up with International Game Technology (IGT), Fennica Gaming aims to broaden the accessibility of its Video Lottery Terminal (VLT) content, marking a significant step in its expansion strategy.
Partnership with IGT:
Fennica Gaming’s partnership with IGT signifies a pivotal move towards accessing global markets. Leveraging IGT’s platform, Fennica Gaming plans to introduce its VLT games to a wider audience. The agreement initiates with a significant arrangement with Svenska Spel in Sweden, wherein Fennica Gaming will supply multiple games to approximately 4,000 VLTs across the country. Timo Kiiskinen, Fennica Gaming’s Managing Director, emphasizes the importance of IGT’s open technology in tailoring VLT games to meet Svenska Spel’s requirements. This collaboration underscores Fennica Gaming’s commitment to responsiveness to market demands and its dedication to sharing professional expertise derived from Veikkaus Group.
Insights from IGT:
Rene Dissing, IGT Account Development Manager, acknowledges Fennica Gaming’s successful track record and the localizable nature of its VLT content, inherited from its mother company Veikkaus. Dissing expresses confidence in the collaboration, anticipating that Fennica Gaming’s content will complement IGT’s existing offerings in Sweden. The partnership with Fennica Gaming underscores IGT’s commitment to fostering synergistic relationships within the gaming industry.
Expansion Efforts:
Fennica Gaming’s collaboration with IGT follows its successful integration of cloud-based eInstant games into Lotto Hessen’s portfolio, a German lottery operator. These strategic alliances demonstrate Fennica Gaming’s proactive approach to expanding its market presence and diversifying its product offerings.
Legal Validation:
In parallel with its partnership endeavors, IGT received reaffirmation of the validity of its patent from the United States Patent and Trademark Office (USPTO). This legal validation underscores IGT’s commitment to innovation and intellectual property protection, further solidifying its position as a leader in the gaming technology sector.
Fennica Gaming’s collaboration with IGT represents a significant milestone in its quest for international expansion. By leveraging IGT’s platform and expertise, Fennica Gaming is poised to deliver its VLT content to a broader audience, starting with the partnership with Svenska Spel in Sweden. With a track record of successful partnerships and legal validation of its innovations, both Fennica Gaming and IGT are well-positioned to thrive in the dynamic landscape of the gaming industry.