Pragmatic Play, a leading supplier in the iGaming industry, has recently inked a pivotal deal with The Factory Gaming, a prominent provider of white-label platforms and services. This collaboration aims to bolster both companies’ presence in the burgeoning Latin American markets. Through the integration of Pragmatic Play’s diverse gaming suite onto The Factory Gaming’s online platforms, a new era of expansive gaming experiences is set to unfold.
Pragmatic Play’s Expansion Strategy in Latin America:
Pragmatic Play’s decision to partner with The Factory Gaming underscores its strategic commitment to amplifying its footprint across key regions, particularly in Latin America. Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, emphasized the significance of this partnership in fostering mutual success within the region. By leveraging The Factory Gaming’s established infrastructure and network, Pragmatic Play aims to deliver exceptional gaming content tailored to the preferences of Latin American players.
Diversified Gaming Portfolio Integration:
One of the pivotal aspects of this collaboration is the integration of Pragmatic Play’s extensive gaming portfolio onto The Factory Gaming’s platforms. This includes an array of titles spanning slots, live casino, and virtual sports verticals. By offering such diverse content, both companies aim to cater to the varied tastes of players while enhancing the overall gaming experience. This integration opens up new avenues for partnered operators of The Factory Gaming to access high-quality gaming content from Pragmatic Play.
Strategic Partnerships and Industry Standing:
The Factory Gaming’s decision to integrate Pragmatic Play’s content underscores its commitment to providing cutting-edge gaming offerings to its clientele. With over 50 gaming providers already live on The Factory Gaming’s platform, this collaboration further enriches its extensive library of over 3,000 casino games. René Sepúlveda, CEO of The Factory Gaming, expressed enthusiasm regarding the partnership, highlighting its significance in advancing their gaming offerings and meeting the evolving needs of customers.
Expansion Beyond Online Casinos:
Beyond online casinos, The Factory Gaming boasts a comprehensive suite of offerings, including sports betting, racecourse, and poker verticals. This diversification speaks to their commitment to catering to a broad spectrum of gaming preferences within the industry. The integration of Pragmatic Play’s content not only enhances their casino offerings but also adds value across other verticals, further solidifying their position as a comprehensive gaming solution provider.
Pragmatic Play’s Multi-Faceted Growth Strategy:
Pragmatic Play’s collaboration with The Factory Gaming is just one facet of its multi-faceted growth strategy. In addition to targeting Latin American markets, Pragmatic Play has been actively pursuing strategic partnerships across various regions. Just a day prior to the deal with The Factory Gaming, Pragmatic Play sealed another significant agreement with Tipsport for the Slovakian and Czech Republic markets. These strategic alliances underscore Pragmatic Play’s global expansion efforts and its commitment to forging mutually beneficial relationships within the industry.
The partnership between Pragmatic Play and The Factory Gaming heralds a new chapter in the iGaming landscape, particularly within Latin America. By leveraging each other’s strengths and resources, both companies are poised to deliver unparalleled gaming experiences to players while driving mutual growth and success. As Pragmatic Play continues to forge strategic partnerships and expand its reach across diverse markets, the future of iGaming holds immense promise for innovation and advancement.