In the academic year 2021/22, a company embarked on an ambitious educational campaign aimed at fostering responsible betting habits among students across the UK. This initiative, independent of gambling industry influence, reached a substantial number of students through both traditional face-to-face sessions and modern online resources.
Program Reach and Delivery Methods:
In the academic year 2021/22, the educational curriculum on responsible betting reached an impressive 34,759 students across all four home nations of the UK. The delivery modes included face-to-face sessions and online resources. Notably, the program visited 191 schools, with a significant portion comprising 84 state schools. The versatility of delivery modes ensured accessibility and widespread dissemination of crucial information.
Impact of Holistic Education Scheme:
A commendable aspect of the program was its inclusivity through the “holistic” Gambling Harm Education scheme. In partnership with Whysup and Teen Tips, the program offered free access to 13,821 students in state schools. Patrick Foster, Epic’s Head of Delivery for Education and CSR, emphasized the ripple effect of this outreach, highlighting the potential influence on family members beyond direct participants. Such holistic approaches are vital in addressing societal issues effectively.
Value of Personal Narratives and Face-to-Face Delivery:
In a year marked by the resumption of in-person activities post-Covid disruptions, the program leveraged personal narratives to drive home its message. Patrick Foster underscored the significance of face-to-face interactions, acknowledging their profound impact compared to digital dissemination. The return to in-person sessions was particularly poignant, given the saturation of online materials during the pandemic. This underscores the enduring efficacy of human connection in education.
Balancing Digital Dissemination and Face-to-Face Engagement:
While recognizing the efficacy of face-to-face delivery, Epic remains cognizant of the benefits offered by digital dissemination. Foster emphasized the need for balance, acknowledging the extensive reach and immediacy facilitated by online resources. Consequently, the company intends to expand face-to-face sessions while maintaining a digital presence. This strategic approach aims to maximize impact while catering to diverse learning preferences and circumstances.
Future Focus on Addressing Loot Boxes:
Looking ahead, Epic plans to intensify efforts in addressing the contentious issue of loot boxes in video games. This decision follows the UK Government’s refusal to implement a ban on loot boxes, prompting increased scrutiny and advocacy from industry stakeholders. By focusing attention on this aspect, Epic aims to contribute to the ongoing discourse surrounding responsible gaming practices and youth engagement with digital platforms.
The educational initiative undertaken by Epic in 2021/22 underscores the importance of proactive measures in promoting responsible betting habits among students. Through a multifaceted approach encompassing face-to-face sessions, online resources, and partnerships with relevant organizations, the program achieved significant outreach and impact. As the company charts its course forward, it remains committed to striking a balance between traditional and modern delivery methods while addressing emerging issues such as loot boxes. By prioritizing education and awareness, Epic continues to play a pivotal role in fostering a culture of responsible gaming in the UK and beyond.