Brigid Simmonds OBE, Chairman of the Betting and Gaming Council (BGC), addresses the issue of betting on the World Cup. Simmonds highlights the importance of dispelling baseless allegations against both bettors and betting operators. She criticizes anti-gaming lobbyists and their ill-informed arguments, emphasizing the need for evidence-based discussions regarding the potential harms associated with gambling.
Low Prevalence of Problem Gambling:
Simmonds highlights statistics from an independent regulator’s assessment of betting in the UK, revealing that the rate of problem gambling stands at a mere 0.3% among the 22.5 million adults engaged in various forms of gambling. Despite economic challenges posed by the cost-of-living crisis and the aftermath of the Covid-19 pandemic, rates of problem gambling have been decreasing. This data challenges the notion that betting on the World Cup leads to widespread gambling-related harm.
Responsible Gambling Measures:
The introduction of the Whistle to Whistle ban has significantly impacted the promotion of gambling during live football matches and before the watershed. Simmonds states that this ban has reduced the number of children exposed to betting advertisements by an impressive 97%. Moreover, during Euro 2020, the number of betting ads decreased by 47% compared to the previous World Cup in 2018. These measures demonstrate the BGC’s commitment to curbing excessive gambling promotion during sports events.
Focus on Safer Gambling Messaging:
Simmonds highlights the positive shift in gambling advertising on TV and radio, with approximately 20% of ads now dedicated to safer gambling messaging. This shift promotes responsible gambling practices and aims to educate the public about the potential risks associated with excessive gambling. Furthermore, age-gating rules on social media platforms have been implemented, restricting gambling ads to individuals aged 25 and over on most licensed sites operating in the UK market.
The Role of Technology in Responsible Gambling:
The article acknowledges the significant influence of technology in fostering responsible gambling habits. Online gambling platforms have implemented various measures, such as self-exclusion options, deposit limits, and time-out features, to empower users to control their gambling behavior. These advancements contribute to a safer gambling environment and provide individuals with tools to manage their gambling activities effectively.
Betting on the World Cup is a widely accepted form of entertainment for many individuals. The article emphasizes the importance of distinguishing between baseless allegations and evidence-based discussions when addressing the potential harms associated with gambling. With a low prevalence of problem gambling and declining rates, coupled with responsible gambling measures implemented by the BGC, it is clear that the World Cup does not pose a significant problem. By employing strategies such as the Whistle to Whistle ban, increased focus on safer gambling messaging, and leveraging technology for responsible gambling practices, the industry strives to create a safer and more enjoyable betting experience for all individuals involved.