In an exciting development, News Corp has forged a partnership with GiG, a renowned iGaming technology provider, to enhance its digital offerings. The collaboration will primarily focus on delivering sports betting and casino content to the UK market through News Corp’s prominent media companies, including The Sun and TalkSport. This move aims to capitalize on the upcoming FIFA World Cup 2022 in Qatar. GiG’s expertise combined with the extensive sports coverage of TalkSport presents an enticing proposition for iGaming enthusiasts. The partnership is poised to increase content output, support bookmaker partners, and showcase GiG’s capabilities in operating at a top-tier level.
Expansion of Digital Portfolio:
The collaboration between News Corp and GiG will result in the creation of TalkSport Bet, a new sports betting brand. GiG’s software will serve as the backbone for TalkSport Bet, delivering engaging and immersive sports betting experiences to users. By integrating GiG’s content onto special sections of The Sun and TalkSport’s websites, readers and viewers will gain access to a separate hub dedicated to sports betting materials. This initiative aligns with News Corp’s strategy to expand its digital portfolio and strengthen its suite of betting products.
Benefits for News Corp and GiG:
The partnership between News Corp and GiG is mutually beneficial. Tim Reynolds, The Sun’s Director of Betting & Gaming, expressed optimism about the collaboration, emphasizing how it enhances The Sun’s digital portfolio and supports their bookmaker partners. Gareth Williams, Director of Betting & Gaming at TalkSport, highlighted the compelling proposition created by GiG’s expertise combined with TalkSport’s comprehensive sports coverage. Both News Corp and GiG anticipate that this collaboration will lead to increased content output, improved results for bookmaker partners, and growth in their iGaming affiliate business.
Magnitude of the Collaboration:
Jonas Warrer, GiG’s CMO, referred to the partnership as an endeavor of great magnitude. Warrer emphasized that the collaboration would provide added value to their partners in the sports betting and casino sphere, enabling them to reach new heights. GiG’s ability to operate at a top-tier level will be showcased through this collaboration, reinforcing its position as a leading iGaming technology provider.
GiG’s Recent Agreement with Strike Games:
In addition to the partnership with News Corp, GiG recently signed a significant agreement with Strike Games. This deal spans an initial period of five years and encompasses GiG’s player account management (PAM), front-end, and content management system (CMS). By providing its comprehensive platform solution, GiG aims to strengthen its position as a trusted technology partner in the iGaming industry.
The collaboration between News Corp and GiG signifies a strategic move to leverage the growing popularity of sports betting and casino content in the UK market. With GiG’s expertise and technology, TalkSport Bet will offer an immersive and engaging betting experience to users, further enhancing News Corp’s digital portfolio. The partnership is anticipated to generate increased content output, support bookmaker partners, and provide added value to sports betting and casino enthusiasts. This collaboration, along with GiG’s recent agreement with Strike Games, solidifies GiG’s position as a top-tier iGaming technology provider.