In a significant move, UK-based 1X2 Network has launched its operations in Michigan, marking its entry into the US market through a strategic partnership with Rush Street Interactive (RSI), the operator behind the BetRivers platform.
This expansion opens up a new avenue for 1X2 Network to deliver its suite of online games to players in Michigan, leveraging the established presence and technology of BetRivers.
The Partnership and Implications
The collaboration between 1X2 Network and Rush Street Interactive brings together the expertise of both entities to enhance the gaming experience for Michigan players. Through this partnership, BetRivers users gain access to an exciting array of titles from 1X2 Network’s portfolio, including popular games like Wolf Strike, Eagle Strike, and 1 Million Megaways from Iron Dog Studio. Additionally, the debut title Maverick Crashout by AD LUNAM is now available to Michigan players.
Key Players’ Perspectives
Kevin Reid, CEO of 1X2 Network, expressed enthusiasm about the launch into Michigan, emphasizing the importance of partnering with a respected operator like RSI to introduce their unique content to the US market.
Richard Schwartz, CEO of RSI, highlighted the commitment to providing innovative gaming experiences to customers, underscoring the appeal of 1X2 Network’s diverse online slots portfolio for BetRivers’ Michigan audience.
Expansion Strategy and Industry Impact
The move into Michigan represents a strategic expansion for 1X2 Network, aligning with the company’s goal of increasing its global footprint and tapping into the thriving US iGaming market.
The partnership with Rush Street Interactive signifies a key milestone, positioning 1X2 Network to capitalize on the growing demand for high-quality online casino content in the United States.
Recent Developments and Future Prospects
In March 2024, 1X2 Network further solidified its presence by providing online casino content to AdmiralBet, continuing its trajectory of expansion and market penetration.
Moreover, BetRivers’ sponsorship of the NASCAR Xfinity Series Dash 4 Cash race at Dover Motor Speedway reflects the operator’s commitment to engaging with audiences through exciting events and partnerships.
The collaboration between 1X2 Network and Rush Street Interactive heralds an exciting new chapter in Michigan’s online gaming landscape. With an impressive lineup of games now available on the BetRivers platform, players can look forward to immersive and entertaining experiences powered by innovative content from 1X2 Network.
This partnership not only underscores the potential of the US iGaming market but also sets a precedent for future collaborations that aim to elevate the online gaming experience for audiences across the country.