In a bold move to fortify its position in the digital entertainment landscape of the Philippines, DigiPlus Interactive Corp has announced plans to invest up to Php2 billion (US$35.4 million) in 2024. This significant investment underscores the company’s commitment to enhancing its technological capabilities and expanding its digital offerings to cater to a diverse audience.
Ramping Up Technological Innovations
President Andy Tsui revealed that over half of the allocated budget will be directed towards technological upgrades, with a strong emphasis on cybersecurity measures and the development of new gaming experiences. This strategic move is aimed at solidifying DigiPlus’s status as the foremost leisure and entertainment hub in the Philippines.
“We are dedicated to harnessing cutting-edge technologies and innovating our product lineup to provide unparalleled entertainment experiences for Filipinos,” Tsui emphasized.
Pursuing Growth Momentum
Following an exceptional 306% surge in revenue to Php27.3 billion (US$483 million) last year, driven by the success of its flagship platforms BingoPlus and ArenaPlus, Tsui is optimistic about sustaining this growth trajectory. He anticipates a further revenue increase of 10% to 20% in 2024, propelled by the company’s accelerated digital transformation efforts.
Integrating Digital and Offline Offerings
As part of its expansion strategy, DigiPlus aims to integrate digital and offline experiences seamlessly. Plans include the establishment of flagship retail stores, a livestreaming hub, and the deployment of cutting-edge gaming machines featuring state-of-the-art technology.
“We are committed to bridging the gap between digital and physical entertainment realms, offering our customers a holistic and immersive experience,” Tsui emphasized.
Background and Strategic Shift
Formerly known as Leisure and Resorts World Corp, DigiPlus has evolved its business model beyond traditional gaming services. While the company had previously considered a major casino resort development on Boracay, plans changed after its prospective partner, Galaxy Entertainment Group, withdrew from the project.
DigiPlus Interactive Corp’s ambitious investment strategy reflects its dedication to revolutionizing the Filipino entertainment landscape. By prioritizing technological advancements and innovative product development, the company is poised to solidify its leadership position and capture new market segments in the digital entertainment sector.